Senior Financial Analyst - Digital Media Retention FP&A
Adobe
San Jose
hace 5 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

  • Adobe is looking for a strong team member to drive our multi-billion SAAS business on a continuous growth trajectory, by accelerating our path of improvement in subscription renewal performance.
  • This experienced expert will be planning / forecasting / reporting performance in customer renewals for millions of subscriptions across multiple routes to market, building innovative models to accurately predict customer churn, using a range of inputs available.

    What you'll Do

  • Drive in-depth analyses to inform subscriber retention trends and drivers of Digital Media customer attrition / retention
  • Drive Digital Media’s short-term (weekly) & long-term (1-3 year) financial planning in relation to customer attrition impact on net subscriber growth
  • Provide subscriber retention / attrition forecast across all markets using both bottoms-up cohort-based modeling and top-down approaches.
  • Develop customer-segmented decay curves to drive bottoms-up modeling.

  • Ongoing ownership of near term (in-quarter, weekly) attrition churn forecast and long-term (multi-year) for A.com, Reseller, and App Store routes to market
  • Business partner with retention improvement program leadership
  • Performance analysis and executive reporting for all financial churn metrics (billable base, cancel attempts, customer support & account management save-rates, payment failure & recovery rates, win-back rates)
  • Perform data analytics on various subscriber churn reports / metrics and provide executive level insights
  • Build impactful visualizations on top of large / complex datasets to effectively communicate retention trends & drivers to executive leadership
  • Present retention planning assumptions / opportunity / risks with varying levels of cross-functional partners including Regional Sales teams, GTM, Product Marketing & Product Management teams, as well as Financial Planning & Analysis leadership team
  • Must have a foundational understanding of subscriber forecasting, Lifetime Value Prediction; Customer Engagement / Usage analytics;
  • Cancellation and cross-product Migration analysis; Engagement and Retention Program Assessment; Web Analytics; Must be comfortable working in a deadline-driven environment, oriented around key financial planning deliverables on a quarterly cadence

    What you need to succeed

  • 5+ years professional working experience, with a minimum of 3 years in an analytics role
  • Experience with SAAS is preferred
  • Positive demeanor, collaborative and comfortable in a fluid environment that changes as the business evolves. Highly motivated self-starter who is passionate about continuous improvements
  • Deep knowledge of financial fundamentals, planning and forecasting processes
  • Strong analytical and outstanding social skills to articulate key business and the financial implications / business impact
  • High attention to details with excellent organization skills with the ability to set objectives and get results
  • Sophisticated Excel skills are critical, and experience in Power BI, Tableau and Python are preferred
  • Bachelor’s degree in Finance, Accounting or Economics, or equivalent experience
  • Degree in Statistics is a plus
  • MBA is a plus
  • Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.

    Colorado Starting Salary : $96,300 - $125,000

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.

    Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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