Group Manager, Global Growth Customer Acquisition Strategy
Adobe
San Jose
hace 1 día

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Global Growth & Digital Sales team at Adobe ensures customers achieve success relative to their intent and derive meaningful membership value, while delivering Adobe shareholder value seen in ARR growth and critical metric performance improvements.

The team drives global growth through key business levers such as promotional strategy, free customer conversion, paid customer add-on / up-sell and retention.

This role will help lead, drive and craft the digital commerce customer conversion strategy, building and using levers like trials, in-cancel experiences, and win-back marketing for Adobe across Creative & Document Cloud businesses from development of insights, strategy / planning through to operational execution.

What You'll Do

Responsible for Go-To-Market execution and ongoing optimization to accelerate digital revenue growth by using tactics like trial with payment.

Increase customer winback through collaboration with teams like Marketing and Adobe.com.

Collaborate with Finance and Analytics to build quarterly and annual ARR key performance metrics for this funnel.

Understand customer journey for existing free and prospective customers and build deep insights using data to build programs that will improve conversion metrics.

Collaborate with Product Marketing and Product teams to develop requirements for new technology initiatives that deliver conversion benefit.

Partner with key cross-functional teams such as Product, Cloud Tech, Adobe.com, Analytics to scope and launch new programs.

Lead and develop your team to support this business.

What You’ll Need to Succeed

BS / BA with 10+ years SaaS, digital and online / e-commerce experience, and / or management consulting experience, MBA preferred.

Experience with online trials subscription models with upper funnel conversion rate optimization. A / B testing and revenue growth experience, knowledge of digital or e-commerce levers a significant plus.

Experience in the B2C SaaS space, with a good understanding of scaled GTM motions, demand generation and marketing operations (including sales and marketing funnel optimization).

Understanding of online business models and how to test and optimize the customer experience to deliver results.

Customer obsessed, self-starter exhibiting strong leadership in moving initiatives forward within a highly matrixed organization with the ability to develop strong relationships across product, analytics, finance, marketing operations, etc.

and work effectively with all organizational levels.

Proven excellence in conceptual thinking and problem-solving you must love data and ask the question why . Strong analytical thinking, ability to create test and learn plans, and measure incremental results.

Proactive in identifying new opportunities and bringing them to execution, using best practices and historical takeaways to make recommendations for improvements.

Project management skills to prioritize and drive initiatives forward.

Outstanding interpersonal skills, both verbal and written communication, at all levels.

Global cultural awareness and experience with global teams.

Strong ownership mentality with a phenomenal sense of humor.

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