The SEO team is looking for a Sr. SEO Manager for Adobe’s Experience Cloud, which is one of the leading B2B offerings provided globally.
Become an integral part of the SEO team that focuses on making Business.Adobe.com a world class experience for all site visitors from consumers to enterprise customers, to partners and investors across the entire customer journey.
SEO at Adobe is accelerating like never before and this is an exciting time to be joining us! We are looking for an experienced SEO outreach expert who can collaborate and help build a best-in-class web experience alongside a growing SEO team.
We are looking for someone who is a well-rounded SEO candidate, think knows technical, can glean insight from data and digital research, understands user centric, intent optimized content, quality, while having exceptional experience growing and building a strong outreach program.
To thrive in this role you are a self-starter, well organized, an advocate of work smarter not hard. You are an effective communicator and a well-versed storyteller that knows how to focus the lens on what matters to the business, and we are moving the business forward.
The right candidate will be at the forefront of redefining the SEO outreach experience cloud program and taking it to new heights with innovation, creativity and a growth mindset.
Working in close partnership with the managing SEO manager and team members across program managers, design, studio, content publishing, marketing, product, PR, sales, product marketing, agencies, cross-channel, regional teams, and engineering.
This position will help drive our quarterly outreach program and key SEO initiatives. Delivering against a defined roadmap for organic search projects in collaboration to generate innovative experiences for our customers.
A successful person in this role will have effective communication skills, search intent focus and a real passion for building site'
s digital online authority and comes to the table with proven experience in public relations, social media, and Search Engine Optimization (SEO).
Lead and educate colleagues on an outreach program, SEO 101, keyword research processes and opportunity analyses
Balance several initiatives efficiently in parallel and shift priorities as needed.
Have a clear point of view and be able to present convincingly to executives, partners, and users / customers
Provide periodic and regular updates to team members & key partners on project status, timelines, and results.
What are we looking for?
Ideally 3 years of SEO experience.
Minimum 5 years of experience in partner management.
Minimum 5 years in building outreach programs to drive site reputation
Understanding of B2B sales teams process.
Analytical orientation. Excellent at both quantitative and qualitative analysis. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.
Attention to detail with strong project management capabilities.
Ability to influence and align cross-functional teams toward common goals. Defines and communicates the strategic priorities, roles and responsibilities vital to achieve a vision
Must have experience with enterprise websites and work environments
Experience developing content strategy and familiarity with information architecture concepts
You are creative, analytical problem solver who is passionate about SEO and focused on driving growth for the business.
You are comfortable using data to identify and analyze areas for improvements.
Familiarity with popular SEO industry tools and resources including Adobe Analytics, Google Search Console, BrightEdge, Screaming Frog, Deep Crawl, and Ahrefs to glean valuable insights and findings from data.
Experience with keyword search, ranking and analytical abilities to test hypotheses for content effectiveness and make adjustments to achieve business outcomes (e.
g., traffic goals, page performance, search rankings, etc.)
Ability to articulate ideas in SEO content documentation, writing detailed JIRA tickets and setting standards for rolling out content onto the website.
Familiarity with JIRA is a plus.
Excellent written and interpersonal skills.
Ability to thrive in a fast-paced environment and to work independently and within a team.
Ability to learn quickly and adapt to an always evolving search industry.
Ability to communicate technical information clearly and effectively to non-technical audiences.
Capable of prioritizing multiple ad hoc requests.
Strong skill with Microsoft Excel and PowerPoint