Marketing Manager Wireless LATIN AMERICA
Emerson
Costa Rica
hace 14 días

Description

The Rosemount marketing leaders for Latin America are responsible for the product line management in the region (identifying opportunities to create value and customer loyalty through ways to communicate these values effectively to the audience), and supports the deployment of the Business Unit defined growth programs through the RMT Business Unit teams in country.

Success in this role is for a large part measured on the product line performance; though it is important that the person in this role looks at Rosemount as a business of which their product line is an important part.

Responsibilities

Drive the Product Line Business

  • In close coordination with the Rosemount Leadership in the region, RMT leadership in the USA and the RMT Representatives in Latin America supports the implementation of short and long-
  • term business strategies and goals for the product line

  • By providing outstanding customer service, technical support and product training ensures sufficient focus on the product line in all sales channels
  • Develop and Deploy strategies to improve orders, sales and GP
  • Product line Management

  • Ensure plan is understood and supported by the RMT and EMR and Representatives sales organizations and that everyone is clear on their roles and deliverables in the plan.
  • Deliver product launches -built by the Product Group- to the customers in the region
  • Closely monitor volume and price / discount trends; develop price programs and recommendations
  • Follow up on product profitability and educate the channel on tier management to maximize price and profitability.
  • Create and deliver marketing campaigns (digital, face to face) to increase product / solution adoption by the market
  • Participate and prepare information for quarterly reviews with the Factory and also for Board Meetings, GPCs and other relevant internal presentations.
  • Provide Support to Sales Companies, Quotes, Sales Tools and Training

  • Deliver sales trainings; value propositions, sales tools, promotional material, best practices throughout the region
  • Participate with the Sales Channel and Customers to generate documents, quotes, abstracts and presentations to be presented at the Emerson Exchange or any other similar event
  • Preparation and delivery of customer presentations; participate at customer events, industry forums and etc.
  • Ensure that collateral material (QBR, Proven Results, etc) originated in the region has the visibility at the Product Group team members, and it is also published and available in the proper channels
  • Recommends pricing policy consistent with profit and volume goals.
  • Assist in coordination of industry or product trade shows
  • Develops quoting capabilities in the region and provides back office support for projects
  • Improve orders, sales and GP through optimal mix and tiering strategy, best logistic strategy with factory and optimum ICO and discounts
  • Support the region to build and implement overall commercial strategies to win market share and penetrate new markets
  • Manage marketing resources in the region such as marketing collaterals and demos
  • Work with countries and factory to fund marketing initiatives to improve our impact within budget
  • Provide technical product support

  • Provide intermediate level pre-sale and post-sale technical support, can perform and direct efficient troubleshooting to resolve customer issues.
  • Utilize informational tools to support customer product application issues
  • Able to travel to customer sites and support the service organization improve and troubleshoot installations
  • Support Product Development and Customer Advocacy

  • Review product literature and provide feedback to marketing / literature groups
  • Facilitate information necessary to set-up and administer special product options
  • Initiate vendor quotations as required; Expedite order process when necessary
  • Deploy new technologies and solutions to the region
  • Requirements

  • B.S. Degree in engineering or related field
  • Three (3) years industry experience, of which one (1) should be in sales or marketing
  • English.For Spanish speakers, Portuguese is desired but not required (for Portuguese speakers, Spanish is desired but not required)
  • Travel expected time : 40%
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