Real Time Amplification Manager Caribbean
Demo - Coca-Cola
San Jose, San Jose, CR
hace 3 días

Location : Santo Domingo, Dominican Republic

Reports to : Consumer and Shopper Media Lead

For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. For over a century we’ve been innovating and leading the market in how to connect with and engage consumers.

Today we’re excited to be looking for a Real Time Amplification Manager Caribbean to join our Integrated Marketing Experiences (IMX) network.

The IMX network will design, produce, and activate bold, edgy and exciting brand experiences that inspire, provoke and engage consumers.

If you have experience in this space, we’d love to talk with you!

What you’ll do for us

The Real Time Amplification Manager Caribbean will develop the social media plans and manage the real-time amplification of the portfolio (calendar, content and media) at a multi-country level (Dominican Republic, Jamaica, and Trinidad)

Ensure that we have one presence, one voice, and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the LATAM region

Be the main contact point for media partners (FB, Twitter, Google, etc.) at a multi-country

Work in close collaboration with internal stakeholders to ensure the social media cycle (listen-speak-react-amplify) is being followed to enrich and deliver the right conversation at the right time to the right consumer / shopper

Lift and shift best practices from other regions around the world and other zones within LATAM in how to establish effective, consistent, and efficient media plans.

Carry out duties individually while interacting regularly with the global Integrated Marketing Experiences (IMX) team, key players in the LATAM IMX team, Marketing Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner

Qualifications and Requirements

5+ years of experience in Media Planning Strategy, social media and Real Time Experience

Bachelor’s degree in Advertising, Marketing, Communication or related is required

Must be full bilingual with both English and Spanish

Deep understanding of the evolved media landscape and e-commerce

At least 3 years of experience working in agencies or media companies is mandatory (i.e. : agencies, production houses, media companies, influencers)

Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing

Must have experience in the following :

Real time amplification

Portfolio strategy

What We Can Do For You

Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!

Expansive & Diverse Customers : We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants

Learn how to work in Agile, cross-functional, cross geographical teams

Purpose Driven : Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products .

Global Connections : Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.

Community of Belonging : We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills :

  • Social Media; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Paid Search Marketing;
  • Negotiations; Collaborative Leadership; Marketing Strategies; Project Management; Influencing Decisions; Digital Media; Microsoft Office;
  • Search Engine Optimization (SEO); Communication; Digital Display; Google Analytics; Search Engine Marketing (SEM); Programmatic;
  • Analytical Problem Solver; Cross-Functional Teams; Agency Management; Connections Planning

    Our Purpose and Growth Culture :

    We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

    We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

    We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.

    We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

    When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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