Manager, Marketing Mix Modeling
Adobe
San Jose
hace 5 días

The Opportunity

This role is part of the Growth Marketing and Insights (GMI) organization. Measuring marketing outcomes and guiding marketing budget allocation is fundamental for data-backed decision making.

The team is looking for a manager to lead our B2C and B2B marketing mix modeling practice. The key goal for this person will be to lead a team of MMM data scientists and deliver full funnel MMM models for marketing planning.

The candidate will also be hands on developing MMM models for our digital experience business. The candidate will be able to identify and drive strategic improvements to support ongoing business needs.

Be ready to work with talented cross-functional teams to help achieve business and financial goals.

What you'll Do

You will help us answer key questions, including achieve both short- and long-term financial and brand objectives, and improve overall marketing ROI.

  • Own the development of B2C and B2B MMM models to reflect Adobe’s evolving needs and priorities
  • Adopt a full funnel approach to support both acquisition and retention planning
  • Closely communicate and align on model results with our marketing planning team, and support MROI calculation
  • Partner with Adobe internal MMM product development team as customer zero, and be able to scale our MMM capabilities through them
  • Partner with global to represent regional teams’ needs, and co-create consistent MMM frameworks across the globe
  • Explore how all measurement frameworks complement and integrate with one another
  • You will lead a team of talented data scientists. Your long-term goal is to inspire and empower the team to pursue their passion and transform their careers
  • What you need to succeed

    Ideal candidates will have strong technical skills including media mix modeling and other ML algorithms as well as understand the business.

    Familiarity with marketing and digital media would be a plus.

  • 2+ years of experience in managing other team members in a formal or informal capacity
  • 2+ years of experience with programming marketing mix models
  • 2+ years working with B2B data or in the B2B marketing measurement space
  • Professional experience working in a data science or analytics team
  • Ability to build positive working relationships and collaborate in cross-functional teams
  • 3 + years of experience in SQL and R (or Python)
  • A well-rounded background to balance the line between data science and the business. The applied part is as important as the data science part
  • A curious mind, passion, and motivation to learn new skills, tools, and techniques necessary to tackle business challenges
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