Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.
We combine unmatched experience and specialized capabilities across more than 40 industries powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.
Visit us at www.accenture.com.The Campaign Architect will lead integrations between platforms and tools, campaign orchestration, Data model, schemas and Technical workflows within the marketing automation platform to ensure successful delivery of campaigns. Key Responsibilities
Collaborates and Lead Campaign platforms configuration
Owns configuration of a new channel or Line of Business into the Campaign platforms
Collaborates with Campaign Management to confirm feasibility from technology perspective of campaign plans and translates marketing strategy and requirements into business requirements.
Lead the Client Data Model, schemas, technical workflows, and integrations. Responsible for guiding the Campaign Developers and Operators to accomplish their tasks in Campaign platforms
Campaign orchestration. Provides support on delivery templates and marketing automation setup.
Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns.
Monitor and analyze campaign performance and develop actionable recommendations.
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Basic Qualifications :
5+ years of experience in Marketing Automation which may include Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and / or Marketing Operations.
Bachelor’s Degree required.
Strong Data Base knowledge
Excellent administrative and documentation skills.
Strong Experience working in one or more Campaign Management Tool(s) which may include building and executing campaigns of varying complexities;
e.g. Adobe Campaign, Marketo, Salesforce or Eloqua.
Strong Knowledge about send emails using email applications or sending methods for different Campaign Platforms
Legal compliance for email campaign knowledge.
Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
Client service delivery experience.
Allow for flexibility outside of typical business hours for engagement with off-shore teams.
Preferred Qualifications :
Experience with one or more leading marketing automation vendors, e.g. Adobe Campaign, Eloqua, Marketo or Salesforce Marketing Cloud
Onsite client experience.
Testing experience required.
Developer experience required.
Experience across more than one Industry, e.g. Life Sciences, Retail, Financial Services.
Marketing Automation background
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.