Marketing Communications Program Manager - Multiple positions
Location : San José
Categories : Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing / Communications
Job Summary
The Marketing Communications Program Manager creates and implements integrated marketing and communication plans and related projects for a designated Division or College.
The individual in this role must be comfortable multi-tasking in a fast paced environment. Candidates with advertising agency, marketing consultancy or corporate communications experience are encouraged to apply.
Multiple opportunities are available including Research and Innovation, Student Affairs, Advancement and others.
The successful candidate will be based in University Marketing and Communications (UMC), and function as a hands-on account executive, project manager, advisor and liaison between the assigned college or department and UMC.
The incumbent will independently create materials and messages, as well as work with others across UMC to develop original content for university websites, blogs, social media, video, audio, marketing automation platform and e-newsletters, while upholding SJSU’s web and accessibility standards.
The Marketing Communications Specialist will also provide scheduled reports, audits and analysis related to video view completions, social media, search engine optimization, marketing campaigns, advertising and Google Analytics.
The position reports to the Director of Digital Marketing and Communications in UMC, with a dotted line to the senior administrator at the client college or department.
Key Responsibilities
Create and implement marketing strategies and plans on various communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) to support the university’s, college’s or department’s strategic goals and key initiatives.
Serve as primary copywriter and editor across the College’s print and digital platforms.
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
Develop e-newsletters, drip campaigns, and landing pages leveraging marketing automation software platforms (e.g. Marketo).
Create digital advertising marketing plans and strategies to increase brand awareness, engage prospective and current students, supporters, businesses / companies, foundations / organizations, and other key College’s initiatives.
Lead the College’s social media strategy in collaboration with SCM’s Digital Marketing and Communications Manager and share best practices / examples with SJSU Campus Communicators Network.
Lead in the development, ideation and scheduling of the College’s social media content in coordination with SCM’s Digital Marketing and Communications Manager;
and manage a rich content calendar for implementation.
Create, implement, and measure the success of comprehensive marketing, communications, and outreach activities for the College’s programs and initiatives.
Oversee plan implementation, monitor results, and adjust tactics as necessary to achieve goals.
Create, develop, distribute and maintain the College’s print and digital assets (e.g., brochures, reports, website, social media, and website) via multiple channels.
Maintain and improve online content across various communication channels, considering SEO and Google Analytics.
Partner with UMC to ensure appropriate SJSU brand identity are applied to communications.
Facilitate internal and external communications with diverse audiences including faculty, staff, current / prospective students, current / prospective donors, alumni, and companies / foundations / organizations.
Knowledge, Skills & Abilities
Knowledge of marketing functions, including marketing strategy / planning, direct marketing, event marketing, campaign marketing, collateral and video production, online and social media marketing, and traditional marketing channels and techniques
Strong writing, editing and proofreading skills, and ability to produce engaging copy quickly and efficiently. Skill in developing and pitching story ideas, conducting research and interviews, and checking facts
The ability to effectively present ideas and concepts in presentation format
Expert knowledge of communications and marketing objectives and ability to translate them both orally and in written format for effective communications and marketing campaigns
Ability to create, develop, and implement comprehensive long and short-term strategic communications and marketing plans
Comprehensive and in-depth knowledge of communications, publications, media and / or marketing in order to develop and execute print and web communication strategies to promote and position the university
Demonstrated ability to discover and compose compelling stories that not only convey but also humanize institutional messages and priorities through powerful narrative
Demonstrated experience creating and enforcing editorial standards and guidelines
Demonstrated ability to apply content strategy, marketing and branding best practices, as well as institutional identity standards, to the development of branded experiences, events, initiatives and campaigns
Knowledge of using Marketo or similar marketing automation systems for internal and external communications as well as Omni Update Campus as content management system platform
Required Qualifications
Bachelor’s degree, which includes relevant coursework in the field
Five years of related professional or technical experience
Preferred Qualifications
Three to five plus years of related professional or technical experience writing compelling content for a variety of online and print publications
Two plus years of user-experience of Marketo or similar marketing automation systems for internal and external communications
Three to five plus years of user-experience of OmniUpdate Campus or similar content management system for website development / editing / design
Three to five plus years of experience as a native / primary user of various social media channels with ability to create and post social posts including images
Three to five plus years of experience in creating, analyzing and recommending marketing and communication strategies based on metrics established and analyses, and return on investment reporting
Compensation
Classification : Public Affairs / Communication Specialist III
Anticipated Hiring Range : $5,211 / month - $6,200 / month
CSU Hiring Range : $4,104 / month - $7,425 / month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .
