Customer Marketing Associate Manager Jr
Kimberly-Clark
San Jose, Costa Rica
hace 4 horas

Job Description

Main Purpose of the Role

Drives growth of categories with key customers (distributor, channel, trade, and end-customers) for sub-cluster / country to deliver NS, OP and share growth objectives for defined categories across all markets in the sub Cluster, through creation and / or adoption of LAO / Cluster initiatives (brand, customer or channel).

Focuses on driving new business, through online and offline activities, increasing cross category penetration and driving loyalty in support of the sales organization in the local market.

Works in close conjunction with sales partners to develop plans, demand generation campaigns, portfolio optimization and mix changes, communication, promotions & launches.

Role Accountabilities

Channel Marketing

  • Partners with Channel commercial leader to develop annual plans for assigned customers, based on distributor segmentation and leverages Category Foundations to deliver growth targets for assigned Distributors / Channel Partners, leveraging the digital transformation trend in the B2B business.
  • Drives distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales, including category performance, customer base evolution (i.
  • e. Churn, new business, etc.) and DSR performance tracking

    Customer Marketing

  • Partners with Sell Out commercial leader and Cluster Cx to drive new business through online and offline activities, increasing cross category penetration, accelerating NB close rate and driving loyalty in support of the sales organization in the local market
  • Partners with Cx team (LQA) to drive enough leads to the funnel (online / offline) to achieve ABP targets.
  • Builds capability of sales organization in key jobs to be done & insights associated with appropriate market segments to improve sales closure rates
  • Brand Marketing

  • Partners with Sub Cluster Activation Leader to execute the commercialization of innovation, renovation, BFS / LCM and product changes for the country for their assigned customers
  • Partners with Sub Cluster Activation Leader to execute product assortment strategy for assigned key channel partners
  • Works with channel partners to design & execute ideal Digital Shelf for all KCP categories, leveraging the data in the PIM
  • Standard Work

  • Tracks the performance & measures ROI of marketing programs (online and offline)
  • Adopts digital sales tools, websites, SEO / SEM etc. from the Cluster Cx Marketing team
  • Leverages marketing content available in the Digital Asset Management System where possible; where unique content is created, ensure it is uploaded & maintained in the DAM System
  • Actively visits customers and channel partners to capture insights and check and adjust marketing programs
  • Provide marketing support to the Sales Organization including tender support, promotional requests, datasheet requirements, price increase support, out of stock communications, literature management, new customer setup
  • Manages assigned marketing budget within CFIs
  • Education & Experience

    Essential :

  • Bachelor Degree, in business-related discipline
  • 2-5 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior
  • Digital marketing experience / knowledge
  • P&L management
  • Resolving problems and translating to business opportunities
  • Preferred :

  • Masters with concentration in Marketing
  • Experience in a B2B environment
  • Experience in managing e-commerce customers
  • Telemarketing knowledge / experience
  • Commercial / Functional Skills

  • Business & organizational acumen understanding of market dynamics, P&L management & commercial mindset etc.
  • Analytics skills
  • Able to navigate and perform in ambiguous circumstances
  • Demonstrated contagious positive energy to influence, inspire & drive results
  • English language proficiency
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