Market Execution Manager Panama
Coca Cola
San Jose, San Jose, CR
hace 6 días

Here’s some of the things you’ll be doing

The main responsibility of the Marketing Execution Manager located in Costa Rica, is to develop and execute availability and affordability strategy and tactics to achieve brand value and brand love objectives for the portfolio.

This role will also be responsible for flawless execution at the point of sale process of portfolio for Panama.

Function Related Activities / Key Responsibilities

  • Contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area;
  • may coach other professionals.

  • Develop and execute availability strategy and tactics. This includes, but not limited to, defining / re-applying and executing specific objectives (by channel, brand, regions), etc.
  • This should be done in close collaboration with the bottler and leveraging business unit capabilities team to achieve availability goals defined in the Rules of Engagement.

  • Develop and execute affordability strategy and tactics. This includes, but not limited to, conducting and executing OBPPC analysis, price-
  • packaging strategy, price promotions, bundle promotions. This will be done in close collaboration with the bottler.

  • Adapt and execute Connections Plans (ATL / BTL). This includes, but not limited to, media, POS material, sampling and local events.
  • This will be done in close collaboration with the bottler, leveraging knowledge from the funcition unit, Marketing, BU Marketing.

  • Track performance and provide early input and feedback to Business Plan.
  • Education Requirements :

  • Bachelor’s degree in Operations, Marketing or related.
  • Master’s in Business Administration, Marketing or proven experience
  • Related Work Experience :

  • Minimum 8 year of hands-on experience in management.
  • Proven track record at managing multiple projects in a cross-functional team environment.
  • Functional Skills

    Practical experience with as many of the following as possible :

  • Fluent English and Spanish
  • Project Management
  • Influence and persuasive skills
  • Leadership skills
  • Value based relations and solid interactions with others
  • Analytical skills
  • Systematic and strategic thinking
  • Extensive knowledge of the Coca-Cola System highly Preferred
  • Our Growth Culture :

    One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth.

    Our Growth Behaviors, as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


    Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.

    Having the courage to look and leap is the way we grow. Because asking what if? pushes us to the next level as people and as a company.


    Make it happen . True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes.

    Because we move forward faster when we all take action.

    Version 1.0, 2.0, 3.0

    Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures).

    Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


    Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other.

    Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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