Senior Data Scientist – Growth Marketing Analytics

Adobe

San Jose

hace 3 días

The Opportunity

As concerns for data privacy rise with regulations such as GDPR and CCPA, marketers are adapting to the new era that’s becoming more cookie-less.

As spend rises in channels with fewer data, such as Facebook and YouTube, Adobe is exploring a new way of measuring the efficiency of these channels.

If you are passionate about marketing measurement, have a deep understanding of the digital media landscape, have a growth attitude, and love data, we are looking for you to join Adobe to help us scale the business

What you'll Do

You will be focused on measuring the efficiency of Adobe’s marketing investment, work with key business partners to identify investment opportunities, and conduct experiments to understand the incremental impact of media investment.

You will partner with the campaign and performance media teams to measure and optimize performance media investment and make data-driven recommendations to help scale Adobe’s digital media business.

What you need to succeed

Deep understanding of digital marketing in the new cookie-less environment

Experience with marketing measurement tools such as media mix modeling and multi-touch attribution

Expert knowledge in experimental design and lift studies

4+ years proven experience in digital marketing analysis

Ability to structure problems into data and analytics plans and execute.

Excellent communication skills

Direct experience demonstrating big data analytics platforms like Hadoop

Strong proficiency in querying, manipulating, and analyzing large data sets using SQL and / or SQL-like languages like Hive.

Experience with one or more data visualization tools such as Tableau, Excel, Power BI, etc

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