ULTRA MOBILE is seeking a talented Brand Director, Ultras Mobile Silver to join the Marketing Team in Costa Mesa, CA! Individual reports to Ultra Mobile Brand Director .
Role is hybrid, work from home, and in-office.
Must be able to commute to Costa Mesa, CA HQ office as needed.
ABOUT THE ROLE
Your usual day of awesomeness includes :
Drives the brand strategy and marketing calendar to support growth and revenue goals for the new business line.
Develops and executes integrated go-to-market plans for acquisition and lifecycle management campaigns.
Identifies and leverages key consumer insights in collaboration with Research Team to drive marketing strategy and ensure development of communications that will resonate with purchase decision-maker and end consumer.
Leverages data, consumer insights, and competitive intel to develop strategic recommendations for new products and / or integrated marketing programs.
Tracks brand performance against KPIs, brand health metrics, and annual goals - while translating findings into actionable strategies.
Analyzes potential partnerships for brand fit and ensures brand goals are met through full execution of those partnership activities.
Continually shapes messaging for each stage of the consumer journey and collaborates with cross-functional teams to ensure consistency across all channels.
Intensely focuses on consumer lifecycle, removing pain points, and being transparent in communications.
Crafts insights-driven creative briefs that inspire breakthrough work and guides creative development to ensure focus.
Partners with the Performance Marketing team to develop media campaigns.
Leads, coaches, and develops the team, while defining the team's agenda and focus to align with company priorities and goals.
Builds strong relationships within the organization & with key cross-functional partners to ensure achievement of business objectives, marketing message consistency, and adherence to brand guardrails.
WHAT YOU BRING
10+ years experience in Marketing, Brand Management and / or Brand Strategy.
Knowledge of the aging adult consumer is a strong plus.
Experience working with Walmart is a plus.
High-level strategic thinking, strong attention to detail, project management, a keen sense of creativity, and a high degree of comfort working in a team environment.
Ability to influence cross-functional teams with thought-leadership in the following areas : brand building, consumer insights, media innovation, retailer-specific platforms, and best practices.
Strong interpersonal and communication skills.
Self-starter with results-orientation and ability to influence cross-functional teams.
Strong leadership and project management skills.
Strong business acumen and decision making / analytical skills; innovative and creative.
Project leadership in a cross-functional environment.
History of managing direct reports who succeeded under your guidance.
Ability to balance multiple priorities and meet deadlines.
Ability to communicate clearly and concisely, both orally and in writing.
Strong problem-solving abilities.
Strong knowledge of marketing vehicles and branding / marketing fundamentals.
WE ARE ULTRA & MINT MOBILE
We connect people to what’s most important in their lives : Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer.
Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer.
We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice.
Expect to spend your time contributing to projects that really matter. We obsess over the employee experience. To start, we provide some of the most competitive salary, benefits, family leave, vacation, retirement and equity options in Southern California.
We believe in you and invest in you. Not just your career aspirations, but your life.
In addition, we’ve got a laundry list of perks you’ll brag about on insta Lunch every day prepared by our very own chef, healthy snacks, onsite gym, free massages, car wash services, and most importantly, a team atmosphere.
We even raise the bar on well bars, including Espresso / Cappuccino / Nitro / Cold Brew / Kombucha Bar, Froyo Bar, Breakfast Bar, Snack Bar and a, well, you know, bar (after 5 pm).
And if you feel intrigued right now reading, imagine the co-workers we have already attracted. This is the kind of team you’ll want to take home to mom or invite to your kid’s next birthday party.
This is the kind of close-knit community happening here. Come check out how you can be part of Ultra & Mint!
OUR VALUES LET’S MAKE LIFE ULTRA TOGETHER!
Ownership : We are all owners; be the outcome and get the job done.
Action Biased : Be brilliant, proactive, and act with urgency.
Embrace the Adventure : Be agile, adaptive, and thrive on change.
Invent and Simplify : Never accept good enough.
$1,000 REFERRAL BONUS
Take a look at this job description, if you are the right person, please apply. If Ultra Mobile doesn't appear to be a fit for you, refer a friend or colleague and get $1,000.
Let your friend or colleague know to provide your full name and email when applying to the job. If we hire them and they stay for 90 days, you get $1000.
For more details of restrictions and rules, please email .
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status.
We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.