Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator.
You will be on the product management team that focuses on making adobe.com a world class experience for all site visitors from consumers to enterprise customers, to partners and investors across the entire customer journey.
Working in close partnership with team members across design, product and engineering. This position will drive the future direction and strategy for search engine optimization projects.
The Senior Manager, SEO will be responsible for defining key opportunities, based on data, and working alongside our UX, Content Publishing, and Engineering teams to deliver innovative experiences for our customers.
What you'll do
Define and execute a strategic technical SEO roadmap for organic search for adobe.com
Lead, mentor, develop and grow a team of SEO technical analysts and developers as a subject matter leader and a people manager
Lead team to deliver comprehensive quarterly roadmaps grounded in data and customer insights in partnership with cross functional partners.
Define measurable goals and critical metrics, set priorities and manage a backlog of features and functionality; work with engineering, design, and QE to meet those requirements.
Partner with content, product, marketing and technical teams across the company to map SEO investments and establish standards to track and report on SEO efforts.
Continuously drive an improvement process to identify new SEO growth opportunities via analyzing existing technical architecture, page performance, site health, audits and data / traffic analysis
Develop, socialize and champion an SEO technical strategy amongst various cross-functional partners on the back of data-drive forecasts
Be the thought leader for SEO in the company and help educate product, design and development teams on current industry trends and technical SEO methodologies
Continuously partner with design, content, product and technical teams to implement SEO standards during site redesigns, new product rollouts, major and minor enhancements and new site features
Present convincingly to executives, partners, and users / customers
What you need to succeed
8+ years SEO experience across major search engines with a demonstrated ability to establish key performance indicators to measure success vs. key objectives
4+ years of direct employee management experience
You are comfortable with using data to identify and analyze areas for improvements
Have a strong grasp of SEO tools and resources including traffic analytic tools (e.g., Adobe Analytics, Google Analytics, Tableau, etc.
to glean valuable insights and findings from data
Experience with keyword search, ranking and analytical skills to test hypotheses for content effectiveness and make adjustments to achieve business outcomes (e.
g., traffic goals, page performance, search rankings, etc.)
Strong communication skills to articulate a vision and drive multiple matrixed teams to come together and produce a positive outcome
Ability to articulate SEO technical requirements, writing functional specs and setting standards for site health and page performance.
Well-versed in defining roadmaps and delivering with teams that employ effective technical site health and page performance methodologies
Sort through uncertain options to make compelling recommendations supported by strong analysis and business logic