Marketing UX Researcher
San Jose
hace 6 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe is expanding our products and services to new audiences. We have much to learn about how to better market to these new audiences.

Your work will inform marketing strategy and drive improvements to Adobe's marketing designs, from advertising to our website.

As a key member of our organization, you will lead UX research and deliver insights and recommendations that help us make our marketing experiences better for prospects.

What you'll Do

  • Collaborate with design teams to improve marketing experiences
  • Conduct heuristic evaluations of marketing journeys and provide recommended improvements.
  • Design and conduct UX research to better understand prospect needs and motivations and how they interact with current and proposed new marketing experiences.
  • Use visitor survey and analytics data to size the opportunities surfaced in your UX research findings.
  • Effectively communicate prospect insights and practical recommendations to help drive marketing optimization.
  • Actively work to influence the adoption of the recommendations.
  • What you need to succeed

  • 3+ years of applied UX research experience, including crafting study designs, conducting research, analyzing data, and sharing results.
  • Degree in cognitive science, HCI, or related field. Advanced degree preferred.
  • Experience conducting in-house research and communicating results.
  • Strong storytelling skills.
  • Effective project management and organizational skills.
  • Expertise with DIY usability research platforms.
  • Experience conducting quantitative UX studies (e.g., tree tests, card sorts) to inform information architectures.
  • Preferred / Ideal Experience :

  • Expertise in user-centered design, including the creation of personas and / or consideration journeys.
  • Experience using web analytics and site survey data to augment primary research findings.
  • Experience with biometric methods (e.g., eye tracking, EEG).
  • Experience working with full service research vendors.
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