Sr Web Content Manager
Sage
San Jose
hace 4 días

People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them : people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company.

We're writing our next chapter. Be part of it!

At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward.

Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family.

On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time.

On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers.

If you would like support with your application (or require any adjustments) please contact us at for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

EOE AA / M / F / Vet / Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster :

Job Description

As a Senior Web Content Manager, you’ll lead web content optimization to increase engagement and quality lead generation.

You’ll be trusted by the Sage Intacct’s Web Team to be the subject matter expert to produce content that’s suitable for the web.

To be successful in this role, you should have a strong web content editorial / optimization background and know how users consume digital information and what resonates with them.

In your day-to-day, you’ll produce content direction, ensure that the content is well-structured, easy to find and meets the needs of the different personas, provide editorial direction guidance, develop and optimize content types and creative assets to add interactivity and functionality when needed, and apply quality assurance guidelines on assigned projects, and maintaining content assets organization.

As a key member of Sage Intacct’s Web team, you will lead the effort to maximize the use of the website, resource center and blog contents to improve engagement, lead generation and lead quality.

As a Senior Web Content Manager, you will partner with product marketing managers, industry leaders, creative team and other Sage Intacct stakeholders for content.

You’ll thrive in this role if you are keen on attention to detail, articulate yourself well, and like the game of continuously improving web content optimization.

You will serve as the liaison between the web marketing team and the different functional groups and stakeholders at Sage Intacct, focused on ensuring our content is top-notch is terms of both aesthetics and editorial standards.

Key projects include organizing publishing schedules, meeting with the stakeholders and guiding them thru content best-practice, publishing goals, and recommending website enhancements.

Responsibilities :

  • Work with marketing partners, and production team to measure content efficiency (usage, adoption, and reach), brand awareness, lead generation, customer dedication, and user engagement.
  • Own the CMS, and work with the dev team to ensure the CMS meets the editorial needs
  • Conduct content audits to identify gaps and duplications in the site content
  • Build and implement content schedules for marketing partners to produce or update content
  • Produce maps and visualizations of the site to help marketing partners understand the structure and function of the website
  • Write and edit web copy, and develop policies relating to web content and style
  • Analyze different data sources to learn how users interact with the website
  • Survey users and hold focus groups to learn about how different personas view the website and its content
  • Train our marketing partners in writing and producing content for the web
  • Make recommendations on how to increase the efficiency of content management tools
  • Analyze content marketing tools intended to drive traffic, engagement, lead generation, conversion and retention
  • Analyze competitors in the industry to identify strengths and weaknesses
  • Develop editorial calendar based on audience needs and partners' expectations
  • Edit and proofread content in its initial stages to ensure it is on strategy and on brand
  • Systematize the scheduling and requesting of copy and visual assets, develop playbooks and in-take processes for content submission requests
  • Lead content creation workflow and build monthly content calendars
  • Audit the current instance of the CMS and provide recommendations for optimizing use of the platform
  • Ensure Q / A process is adhered to for all assigned projects
  • Work closely and collaborate with SEO specialist(s), and ensure SEO best practice standards for content, images, and all other digital assets for existing and new pages based on SEO guidelines
  • Collaborate with the creative team for layout and wire framing of new pages (as needed) and deliver enhanced, optimized templates
  • Initiates A / B testing and multivariate testing and reports on results to the stakeholders
  • Oversee the content dashboard, prioritize, assigned, and communicate status to the partners
  • Partner with Director of Web Marketing to schedule and prioritize website content schedule
  • Requirements :

  • 5+ years of experience in content editorial with web production and / or marketing operations background
  • Bachelor's degree in marketing, business, or relevant field of study, or equivalent experience
  • Strong editorial skills : able to write, proofread, and edit content; develop and own an editorial calendar to ensure timely content;
  • and, collaborate with marketing partners and design team to ensure consistent brand messages across all channels

  • Use SEO tactics and CMS to improve search rankings, optimize content, and analyze user engagement and work closely with a technical team to maintain site standards
  • Knowledge of UX, SEO standard methodology, and other factors that impact web conversions
  • Tried passion for web technology and driving outstanding UX
  • Passionate and curious about finding opportunity on process improvement
  • Experience using enterprise CMS, knowledge of Drupal and / or WordPress content management system
  • Understanding of user experience standard methodologies, navigational structures, site architecture etc. A strong understanding of designing for site functionality, interaction, site architecture, user interfaces, and intuitive navigation schemes
  • In-depth knowledge with digital experience tools like ContentSquare, Ceros and similar tools
  • Solid understanding of on-page SEO best practices
  • Able to receive and follow through on creative input and direction from creative team, and ability to exercise good creative judgment as it pertains to arranging content on web pages in a manner consistent with layout and direction provided
  • Have confidence and maturity when presenting concepts to a group; must be comfortable interacting with upper management
  • Proactive, adaptable, able to perform well under pressure, and good at problem-solving. Ability to work both independently and as a part of a team
  • High level of attention to detail with excellent interpersonal / project management skills
  • Your benefits :

  • Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
  • Comprehensive health, dental and vision coverage
  • 401(k) retirement match (100% matching up to 4%)
  • 21 days paid time off (+1 floating holiday)
  • 5 days paid yearly to volunteer (through Sage Foundation)
  • Sage Wellness Rewards Program (flexible ways to use wellness credit and fitness reimbursement)
  • A library of on-demand career development options and ongoing training offerings
  • Hear from our employees :

    According to our employee feedback on Comparably, we scored a 4.8 / 5 rating on company culture and our employees gave our CEO a score of 90 / 100.

    We also won awards in 2021 for Best Company when it comes to diversity, compensation, women, work-life balance, leadership, and career growth, to name a few.

    Dig deeper about who we are :

    Who is Sage : Life at Sage :

    Life at Sage :

    Our Values & Behaviors :

    How we make a difference :

    Sage Business Cloud - SaaS for Every Business :

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