Director of Product Marketing - Pro Video
Adobe
San Jose
hace 5 días

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Our team is passionate about video and creativity. We are looking for a strategic product marketing leader for Adobe’s pro video category which includes Premiere Pro, After Effects, Audition and Character Animator.

The leader will be responsible for the global 3 to 5 year business growth strategy including market sizing and defining what will it take to win and grow in the category as well as marketing strategy including positioning, messaging, competitive analysis, partner and community engagement strategies.

The ideal candidate will be passionate about video, exude ownership of the business and be able to demonstrate ability to influence in a matrixed environment.

The Director of Product Marketing, Pro Video is specifically responsible for :

  • Owning competitive analysis, TAM sizing and identifying business growth levers across product, GTM, geographies, partnerships for the pro video segment that includes leading brands like Premiere Pro and After Effects.
  • Developing GTM strategy for new product introduction and existing offerings, including Adobe Premiere Pro, that includes messaging, positioning, definition of annual marketing moments and metrics.
  • Representing the voice of the customer and framing market, customer and business insights to product, GTM and Corporate marketing teams to influence and refine product strategies and roadmap, the marketing plan and GTM execution in regions.
  • Building and fostering relationships in the community to gain customer insights and build partnerships that help achieve business goals
  • Partner with Campaign Marketing to ensure the Product Marketing Strategy serves as the basis for cross-functional execution on integrated marketing plans that involve PR, social media, relationship marketing, demand generation and community
  • Act as a change agent, guiding teams forward in a constantly evolving environment
  • This person is passionate about design and has a strong understanding of tools, techniques and trends. To be successful in the role will require :

  • Deep understanding of pro video community, market trends and competitive landscape
  • Experience in the creative industry is desirable.
  • Thrives and can be influential in a high matrixed and global organization environment
  • A drive to constantly optimize and improve, combined with a strong focus on customer experience
  • Success in leading cross-functional relationships across product management, corporate marketing, brand, legal, & engineering organizations across multiple time zones and geographies
  • Ability to build and lead teams in a fast-paced, constantly evolving business landscape
  • Experience managing budgets and resources effectively
  • At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on . You will also be surrounded by colleagues who are committed to helping each other grow through our unique approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the and explore the meaningful we offer.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

    At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on . You will also be surrounded by colleagues who are committed to helping each other grow through our unique approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the and explore the meaningful we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless ofgender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

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