Head of Marketing, Adobe Experience Cloud
Adobe
San Jose
hace 4 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

Reporting directly to the EVP & GM of Adobe’s Digital Experience business, this executive will be responsible for leading marketing for the Digital Experience business.

This executive will lead a team, and work closely with a cross-functional team across Global Marketing, Worldwide Field Operations and the Digital Experience and Digital Media Business Units to develop marketing strategies and campaign plans aligned with Adobe’s overall go-to market and revenue goals.

This executive will lead execution and measurement in partnership with functional teams within the Global Marketing organization (AR, PR, Social, Campaign, Demand, Business Development & Field Marketing) and the Regions (Americas and International including EMEA, APAC and Japan), with a special emphasis on demand generation.

What you’ll do

  • Lead a team of 400+ across global demand generation, portfolio marketing strategy, field marketing, account-based marketing, sales development, customer marketing, partner marketing, industry marketing, content marketing, marketing technology, marketing intelligence and marketing operations for all GTM efforts into enterprise, mid-market, and SMB segments for the Digital Experience business
  • Spearhead innovative marketing and passionate evangelism that is grounded in a compelling vision, clearly defined priorities, and measurable business results that are aligned with Adobe’s strategy
  • Own all execution / operational results in the Americas (US, Canada and Latin America) in addition to collaborating across global enterprise marketing campaigns
  • Build awareness and drive thought leadership to establish Adobe as the Leader in Digital Experiences & key industry categories, including Advertising, Analytics, Platform & Marketing
  • Define the overall campaign strategy, marketing mix, investment recommendations and marketing plan aligned with business goals and go-to-market strategy
  • Develop and maintain a campaign measurement framework to demonstrate marketing's contribution to pipeline, bookings, and revenue
  • Partner with finance to define and track data and insights around acquisition and customer lifetime value, consistently balancing both short and long-term results
  • Build strong cross functional alignment to drive strategies and success with field sales, customer success, services, and product marketing teams.
  • Scale an operating model globally. Provide ongoing guidance and programmatic support to regional marketing organizations to drive growth
  • Showcase for Adobe on Adobe act as customer zero for Adobe’s best-in-class products and provide feedback to product development teams
  • Inspire, empower, and develop a high performing team; optimize organizational structure and staff as required
  • What you need to succeed

  • Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business
  • A track record of success as an innovator and marketing strategist with 15 or more years of diverse experience in the technology industry.
  • Demonstrated experience managing and growing a successful SaaS marketing organization of large scope, global reach, and complexity.
  • Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale
  • Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing leadership
  • Steadfast focus on the customer experience
  • Deep understanding of marketing's role in delivering on time-to-value as well as topline revenue
  • Ability to comfortably work cross-functionally within a matrixed organization and influence key partners across the business
  • Deep analytical expertise and ability to run by the numbers
  • Experience leading global teams in a matrixed environment
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