At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Role and Responsibility
The Sr Product Marketing Manager is responsible for the development of and positioning in the market place technology associated with Cadence’s Voltus product line.
Monitors the development of business plans, managing lifecycles, and product positioning in the market place. The ideal candidate possesses a working knowledge signal and power integrity gained through hands-on experience, clear communication skills demonstrated through published and / or presented material, and a passion to increase analysis tool market share by developing competitive product offerings and increasing end user productivity worldwide.
He / she will grow product revenue by gathering market requirements, recognizing macro trends in the relevant market segment, and analyzing competitive activities and using that information to define the product roadmap.
The candidate will work with engineering, manufacturing and field teams as well as selected strategic partners to develop new products or enhance existing products, resolve product-related issues, create marketing and sales collateral, and present those materials in customer and public venues.
This individual will support the organization's mission, vision, and values by exhibiting the following behaviors : subject matter expertise, accountability, collaboration, flexibility, innovation, respect, ownership, and a sense of humor.
Specific Duties and Responsibilities :
Gather market requirements from customers, industry analysis, partners, and other product management teams
Identify innovative opportunities to improve customer productivity and translate those innovations into new sources of product revenue
Identify new or evolving customer challenges and opportunities, synthesizing coherent offering and priority recommendationsAssess vertical and geographic markets and inflection pointsProactively evaluate industry driving forces, identify market opportunities, and deliver action plan recommendations
Monitor competitive activity to identify customer needs, opportunities, and threats
Feed market-based requirements into product engineering, including competitive analysis, SWOT analysis and opportunity analysis
Create and maintain sales and marketing collateral promoting the candidate’s products to individual customers and the overall product market segmentDevelop value articulation and messaging for new offerings and initiatives
Manage all phases of the product lifecycle for assigned products.
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned due to reasonable accommodation or other reasons.
Strategic planning and product line management
Proactive leadership, with ability to self-direct through multiple concurrent projects
Demonstrated strategic and innovative thinker with creative and agile problem-solving abilities
Self-starter with high degree of personal initiative and ability to work independently, high energy, and result-oriented proactive execution
Strong communication and interpersonal skills
Proven track record of working successfully with cross-functional teams
Strong presentations skills
Creativity and vision
BS / MSEE or equivalent industry experience required
Electronics product system company background preferred. Experience with signal and / or power integrity tools required
7 or more years of total relevant work experience. At least 3 years of product marketing / business development experience required
Must have excellent verbal and written communications skills.
Must be social media savvy
Strong work ethic, proactive leadership and execution, and effective teamwork are essential
Ecosystem development and collaboration experience
Travel : Travel, including international travel, may be required.
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