My client is a B2B payments platform that is revolutionizing the way businesses process payments. Their software makes it possible to digitize receivables, automate processing, reduce time-to-cash, eliminate transaction fees, and enable new revenue.
They are scaling out their Marketing team and looking for a Product Marketing Manager.
Role Details :
Own and manage all product marketing activities associated with their platform and product.
Work with Product Management to define product / service offering and deliver corresponding marketing content for core audiences.
Deliver product marketing materials and training across all products / services to support Sales.
Lead product messaging, positioning, overall go-to-market strategy, and planning for new products and services.
Leverage internal data and platform insights that will further support messaging and product positioning.
Go-to-market planning and execution for key products and solutions.
Drive awareness and adoption of retail offerings to its customer base
Gather market feedback through a variety of channels, including customer interviews, surveys, and events.
Drive product messaging and campaign messaging at key company events.
Understand the competitive landscape in relation to their core product positioning and messaging.
Work with the team on lead generation strategy, internal / external communication, sales enablement, client services support, and channel marketing.
Qualifications & Requirements :
3-5 years experience in fintech, software, and / or SAAS product marketing (fintech highly preferred).
Track record creating and conveying compelling product narratives to different audiences, especially within B2B.
Strong quantitative skills, excellent analytical thinker, and a data-driven mindset.
Multi-tasker comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
Familiarity with ERP and the accounts receivable / payable cycle a plus.
A left-brain / right-brain thinker who marries quantitative experimentation with a sense of customer empathy.
Someone who flourishes when given responsibility and a sense of ownership.
Proven collaboration, interpersonal, problem solving, and verbal & written communication skills.
BA or MA degree in business, marketing or a related field.