Marketing Manager, GTM Strategy
Adobe
San Jose
hace 6 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

Adobe is rapidly growing our Experience Cloud business in enterprises worldwide. As organizations strive deliver better customer experiences, but to keep pace with increasing customer expectations they need to deliver compelling, relevant experiences at each step of the customer journey.

Adobe delivers the platform to help them do just that.

The Senior Marketing Manager, GTM Strategy & Insights role is focused on equipping the marketing ecosystem with deeper insights & refined understanding of our buyers.

How and why they make decisions and what is most compelling for them to understand about Adobe solutions along that buyer’s journey.

You will partner with our Customer Insights and Portfolio Marketing teams to help develop the marketing strategy and messaging for the campaigns we put in market.

What you’ll do

  • Define buyer personas and assemble insights for how our key buyers consider & make decisions about customer experience software solutions
  • Partner with Product Marketing, Global Marketing teams (portfolio / campaigns, content, studio, etc.), and other key stakeholders to develop, measure & deliver insights plan as well as
  • Make recommendations for how to use the insights developed in our marketing strategy and enable the marketing ecosystem with an understanding for how to incorporate them into our plans
  • Manage a message testing roadmap and conduct frequent optimization of our messaging in partnership with Product Marketing and Portfolio Marketing
  • Ensure constituents have the data they need to run successful marketing programs. Assist with providing key insights to stakeholders to help grow the business.
  • Work across teams representing multiple product lines to understand the value proposition of each and the needs for each business to represent them in a multi-solution campaign structure
  • Plan, track, and reconcile marketing budgets based on business priorities.
  • What you’ll need to succeed

  • 4+ years B2B marketing experience
  • 2+ years in a customer insight facing role
  • Experience driving global marketing plans preferred
  • Ability to operate in a dynamic environment with minimal supervision
  • Strong data and analytical skills; ability to assess business opportunities, track and analyze results
  • Messaging experience preferred
  • Project management skills and strong attention to detail
  • Ability to prioritize and manage multiple projects simultaneously
  • Excellent interpersonal communication, written and verbal
  • Team player with proven track record in working effectively with cross-functional teams
  • Strong ability to influence at all levels, internally and externally
  • Bachelor's degree required
  • This position may require occasional travel (Other Adobe offices or conferences)
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