Lifecycle Marketing Manager, Onboarding
San Jose
hace 2 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers.

Our goal is to drive long-term growth for Adobe through innovative, impactful, and scalable marketing programs. We are looking for a motivated and creative marketing manager to join us in translating business goals into automated and engaging customer experiences across triggered email journeys.

In this highly visible and cross-functional role, you’ll plan, build, and implement scalable, predictable, and repeatable lifecycle programs that achieve growth targets while improving customer engagement.

In addition, you will collaborate on broader growth opportunities with Product Marketing, Product Growth, Campaign Marketing, Design, and Data Science Teams.

What you'll Do

  • Turn business goals and priorities into quarterly and annual marketing plans, gaining consensus across the organization
  • Build collaborative relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Drive sourced active use (SAU) targets while improving relevancy through experimentation and personalization
  • Develop and launch new lifecycle programs, optimize existing, and continuously iterate!
  • Leverage platform capabilities, APIs, machine-learning models, and behavioral data to drive more personalize automated experiences that deliver business results and improve customer relevancy and retention
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Build weekly, monthly, and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with the analytics team on ad-hoc analyses and deep dives
  • What you need to succeed

  • Personalization and email automation marketing experience, with the ability to learn new technologies, products, or systems quickly
  • Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
  • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
  • 3+ year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • Experience in email or performance marketing with an emphasis on personalization and experimentation
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