Strategic Marketing Manager, Cybersecurity, Lifecycle Services (Remote)
Rockwell Automation
Costa Rica San Jose
hace 2 días

Job Description

Rockwell Automation is seeking a passionate, proven, creative marketing manager to lead the development and execution of the global marketing strategy for Rockwell Automation’s industrial cybersecurity and networks capability under its Lifecycle Services business.

As more manufacturers digitally transform their value chains, the need for a secure infrastructure is more critical than ever.

At Rockwell Automation, we are rapidly expanding our industrial cybersecurity and network infrastructure offerings as part of our comprehensive portfolio of services for manufacturers.

In this role, you will report to the Global Lifecycle Services Marketing Director and will work closely with a cross-functional team of experienced marketers and business stakeholders to develop go-to-market strategies and marketing programs to accelerate customer demand, market share and sales growth for our cybersecurity business.

This role is also a key player in the company’s evolution to sell outcomes-based, industry-led solutions which require significant internal and external thought leadership and the ability to drive change across a wide variety of functions / roles.

If you’re a builder, connector and change agent with a passion for innovating how to market cybersecurity services, this position is ideal for you.

Key Responsibilities

  • Lead development and execution of global cybersecurity marketing vision, strategy and plans (both annual and multi-year) to achieve overall company growth targets including annual recurring revenue (ARR) targets
  • Work closely with Lifecycle Services business leadership and serve as a marketing partner to convert their vision and priorities into marketing strategies and tactics to support revenue goals
  • Lead the development of cybersecurity positioning, messaging, thought leadership and content, based on a deep and growing knowledge of target personas and customer journeys
  • Orchestrate successful offering launches by leading marketing efforts and working closely with portfolio management, sales, sales enablement, regions and other key stakeholders
  • Lead development and execution of marketing plans and programs that successfully drive awareness, demand, pipeline and revenue for cybersecurity and network offerings
  • Track all marketing program metrics, routinely evaluating and understanding the effectiveness of programs and identifying opportunities for continuous improvement
  • Collaborate and coordinate with regional marketing teams and provide leadership and direction to support regional marketing priorities
  • Collaborate with the partner marketing team to develop and execute co-marketing programs and plans with strategic cybersecurity partners
  • Partner with industry marketing teams to develop industry-centric messaging, campaigns, content and sales enablement playbooks
  • Consult with the channel marketing team and identify and deliver enablement and activation needs for the partner network (distributors, OEMs, system integrators, and technology partners)
  • Work with analyst relations team to drive industry analyst strategy,
  • Lead marketing participation in senior leadership reviews and be responsible for communicating status of cybersecurity marketing initiatives and results for key growth initiatives
  • Basic Qualifications :

  • Bachelor’s degree in marketing, business, IT, engineering and related disciplines
  • Ability to travel 25-30% of time as per business needs
  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • Preferred Qualifications :

  • 8-10 years of experience in B2B and / or professional services marketing in technology and / or industrial automation leading global, integrated marketing programs with demonstrated success driving pipeline and marketing-sourced & influenced revenues
  • 2-5 years of experience in cybersecurity marketing and / or business development (OT cybersecurity a plus)
  • Exceptional written, verbal and interpersonal communication skills
  • Excellent team player with a global mindset and ability to work with global and virtual teams
  • Innovative problem solver with a bias for action and a customer-centric perspective
  • Effective collaboration and management of internal stakeholders across multiple teams
  • Strong project management skills with the ability to quickly gain consensus, speed decision making and drive results
  • Working knowledge of digital marketing tools and tactics including search engine optimization (SEO)
  • The total target compensation range for this role in Colorado is $119,200 - $150,000 USD Annual with an annual target bonus of 8% of base salary.

    Company Overview

    Rockwell Automation, Inc. (NYSE : ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable.

    Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 23,000 problem solvers dedicated to our customers in more than 100 countries.

    To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

    EEO Statement

    Rockwell Automation is an Equal Opportunity Employer including disability and veterans.

    If you are an individual with a disability and you need assistance or reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.

    We are an Equal Opportunity Employer including disability and veterans.

    If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

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