The Role :
We are looking for a Senior Marketing Manager to work within eBay’s North America Marketing organization to develop high level go to market strategy and lead the flawless execution of eBay’s customer incentives.
This role requires working with eBay marketing leadership and business stakeholders to develop comprehensive operational plans to manage incentive programs - including buyer and seller promotions (e.
g., coupons, seller fees), Loyalty & Reward programs (e.g. eBay Bucks), and more. This person will manage a team of Incentive Marketing Managers and work cross-functionally to develop strategic marketing plans and provide oversight for test setup, creative, quality assurance, message delivery and reporting.
This person is responsible for leading the end-to-end execution and should infuse direct response marketing principles to drive meaningful outcomes.
Provide thought leadership for incentive strategy, go-to-market plans and learning agenda
Foster environment for innovation to solve business challenges and increase customer engagement
Collect information and partner with analyst to inform stakeholders on results and make data-driven decisions for continuous improvement
Ensure optimal customer experience for incentives through customer feedback, oversight on end-to-end QA process and continuous monitoring
Manage incentives operating mechanisms for cross-functional alignment, ongoing performance updates, budget reporting, legal compliance, quality assurance, marketing calendar
Lead a small team of marketing managers to deliver on plan and foster high employee engagement
Oversight of end-to-end execution of US incentive campaigns, from campaign plans and execution to results and implications;
includes partnering with other regions
College degree required, MBA a plus
Experience with incentives and promotions required (e.g., coupons, loyalty programs, etc.)
7+ years of experience in one or more marketing areas : direct marketing, promotions / incentives, loyalty, marketing analytics;
candidate with experience in managing people preferred
Proven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industry
Analytical mindset with data-driven focus and a strong sense of accountability
Performance focused individual with experience working on small teams and executing work from concept to completion, while maintaining high quality in deliverables,
Demonstrated Project Management experience; strong organizational skills, attention to detail, and ability to plan and prioritize
Ability to build relationships, collaborate and influence across all levels, functions, and geographies
Excel and Google Docs (primarily Slides); SQL and Google Analytics experience a plus
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs.
Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.