Marketing and Sales Manager Nicaragua, Nicaragua
La Fortuna, Costa Rica
hace 4 días

Who we are

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle : to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, to work and enjoy new adventures.

What the role is

The Sales and Marketing Manager is responsible for ensuring an optimal promotion, distribution and revenue generation of all products available at the specific Selina location.

This position reports to the Regional Commercial Director with a dotted line to the Country Operations Directors at location level and will be implementing Global and Country Level Marketing & Sales strategies and following corporate procedures.

Knows very well the market and will be developing partnerships and brand promotions.

What you will be doing


  • Create, manage and execute the location’s sales actions plan and forecast
  • Achieve revenue goals for all products (accommodation, F&B, Explore, Cowork, Wellness)
  • Manage, retain and grow established customers (individual) and groups (group business)
  • Responsible for all sales processes at location level and synergies with other countries or global locations.
  • Dealing with customer enquiries and aiming to meet their expectations.
  • Oversee the customer experience for fam trips, and educational visits for customers
  • Cross-selling of products (i.e. Explore products to other businesses locally)
  • Upselling and cross-selling in location level to optimize revenue per customer
  • Open new sales channels and manage existing ones
  • Group sales conversion, turnover and operational support
  • Create local level packages based on special events and local experiences offered (lead the collaboration with country and global level sales teams)
  • Responsible for ensuring all the location team is appropriately using Rezdy and Winks PMS (must check systems minimum 5 times a day)
  • Close local level deals for groups and packages (corporate offsites, student groups, etc.) with the help of country and global teams when needed
  • Sourcing new tour products and destinations to meet consumer demands.
  • Prospect new clients e.g. Tour Operators, Corporate, DMCs, Travel Agencies, M&E Agencies and Creative Marketing Agencies
  • Ensure all staff are properly trained on Selina products, and how to sell and cross-sell them.
  • Responsible for establishing and monitoring incentive campaigns the front-line team
  • Provide sales performance reports the country and regional leadership on tracking progress against targets, successes and challenges
  • Marketing

  • Create, manage and execute the location’s marketing plan in accordance with brand guidelines and in partnership with Country and Global Marketing
  • Promote the Selina brand, experience and services to drive sales and revenue in all products (beds, co-work, tours, wellness, education, retail).
  • Manage sales and marketing budget
  • Manage the sale & marketing process for all activities in your location
  • Work with Selina teams to establish local partnerships to drive location revenue including events and sponsorship
  • Provide sales guidance and assistance across location so everyone is supporting the revenue generation efforts (reception, F&B employees etc.)
  • Coordinate with product teams to ensure the right mix for location e.g. do we have the right amount of Retail space and products
  • Use CRM to log activity, opportunities and closed / won deals Marketing
  • Manage local public relations and influencers
  • Coordinate the location’s social media management and promotional materials
  • Visit new local destinations in order to gain information on issues and amenities of interest to consumers.
  • Support in the creation of marketing initiatives for all products in the location with the support of the Country Sales & Marketing coordinator and external vendors.
  • Analyze data and provide reports with conclusions
  • Create and maintain a unique experience across all offerings.
  • Responsible for ensuring Explore promotional sales content is spread adequately around the location areas (Reception, Selina Home, Selina Playground, Selina CoWok property hallways, mood boards, elevators, rooms, partner transportation vehicles, etc.)
  • What you need for the role

    Degree in Sales, Marketing or Business Administration

    Local hospitality Market knowledge

    Hotel revenue management knowledge

    Tour Operations

    Forecasting and budgeting

    English proficiency and local language

    Minimum 3 years in sales management

    Marketing management

    Public Relations management

    Previous experience in sales in hospitality is a plus

    Time Management, Creativity and Cultural Sensitivity Skills

    Revenue and Profit Oriented

    Previous experience with community engagement

    Excellent communication skills, verbal and written

    Able to work independently and creatively to close new sales opportunities

    Able to work and collaborate in a matrix environment

    Strong negotiation and relationship management skills

    No dress code

    Pet-friendly (as long as your pet is friendly)

    Multiple online training opportunities

    Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring

    Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)

    Have your birthday off

    Amazing referral program with cash and global holiday packages; we know you hang out with other great people

  • Extra country-specific benefits;
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