Marketing Specialist
TradeStation
Heredia
hace 1 día

TradeStation is an

online brokerage firm seeking to level the playing field for self-directed investors and traders, empowering them to claim their individual financial edge.

At TradeStation, we're continuously pushing the boundaries of what's possible, encouraging out-of-the-box thinking and relentless search for innovation.

We offer a collaborative and flexible work environment, competitive salaries, comprehensive benefits and a generous PTO policy.

POSITION SUMMARY : The Marketing Specialist, CRM will support our CRM and marketing automation initiatives, with a focus on implementing, automating and optimizing lead generation, onboarding, engagement and the overall experience of prospects and clients.

The role will work on a variety of marketing channels with a strong emphasis on email automation. ESSENTIAL JOB FUNCTIONS :

  • Create customer / prospect journeys and nurture campaigns
  • Facilitate ongoing project management to implement programs from concept to completion
  • Work in close partnership with marketing team to ensure quality execution
  • Integrated planning and campaign development
  • Day-to-day management of email campaigns and automations
  • Create dashboards and report results internally and to project stakeholders
  • Projects may include a variety of marketing channels such as digital, email, and social media
  • KNOWLEDGE, SKILLS & ABILITIES :

  • A proactive, self-starter with a passion for marketing and communications
  • Strong written and oral communication skills required
  • Working knowledge of Salesforce or other CRM application
  • A background in marketing best practices, current trends and desire to learn the industry at a fast pace
  • Candidate should be a detail-oriented with excellent multi-tasking skills to oversee jobs throughout the entire marketing cycle
  • Analytical and technical mindset and an ability to analyze and interpret data
  • Working knowledge of non-proprietary email platforms strongly desired
  • Capable of managing marketing projects, tracking and reporting of results independently
  • EDUCATION & EXPERIENCE :

  • BA / BS in Marketing, Digital, Data Science, Engineering, or related field
  • Experience with MS Office suite of products
  • Salesforce knowledge a strong plus
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