The Programmatic Manager is responsible for all aspects of the Programmatic campaign implementation.
This involves managing multiple accounts, maintaining best practice implementation for optimization and campaign set up, also will be responsible for account portfolio management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses limitations of strategies and communicate this effectively.
Develop a good understanding of the clients businesses and competitive set and actively lead Programmatic discussions with clients and internal teams.
Analyze the general KPIs and data in order to create general feedback and recommendations to the client.
Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered t.
o, and that the team is able to demonstrate continued account evolution.
Train and support specialist campaign managers to increase knowledge across the department. Identify areas of growth opportunities or limitations that exists for the team and clients business and generates business plans.
Academic background related to the field such as advertising, marketing, business administration and / or communication.
Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors.
Set up and maintain campaigns in many DSPs like Sizmek, Mediamath, Centro etc. and also traffic the campaigns.
Effectively troubleshoot and resolve issues, including creative assets and tags. Manage ad buying within RTB DSP platforms as needed QA and resolve ad assets 3rd party tags, creative specs, etc.
to gain approvals in ad platforms
Create PMPs as needed or suggested to the client in order to improve the campaigns performance.
Check and report discrepancies with the adsever every month.
Providing POVs on programmatic innovations to help evolve the business and media strategy.