Regional Marketing Manager AMEC
Advanced Analog for IoT, Industrial & Mobile markets
NXP enables secure connections for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the automotive, industrial & IoT, mobile, and communication infrastructure markets.
Built on more than 60 years of combined experience and expertise, the company has approximately 29,000 employees in more than 30 countries and is headquartered in Eindhoven, The Netherlands.
Business Line Description :
NXP Business Line Advanced Analog (BL AA) is a leader in automotive, industrial, IoT and mobile semiconductor solutions.
BL AA Central Marketing is responsible for deploying go to market strategies globally to increase our market share in collaboration with the BL AA Product Lines, NXP Sales teams and Distribution Network.
Job Summary :
The ideal candidate for the role is a customer-focused, passionate marketing professional with strong technical and business acumen.
The Regional Marketing Manager (RMM) will be responsible to create and execute effective strategies to drive close engagements with focus customers in the Mobile, IoT and Industrial segments and drive business growth across NXPs broad portfolio.
The RMM will closely collaborate with the NXP Sales and Application Engineering teams, distributors and the Product Lines to drive new business identification, project engagements, strong relationships with customers and partners as well as training and support towards closing new design opportunities.
Responsible for driving marketing activities & business development for America’s industrial, IoT, medical, and computing markets via our franchised distributors and our Sales team
Coordinate and execute an effective Mass Market distribution Go-to-Market strategy aligned with Product Lines, companion Business Lines for cross-selling, and the NXP distribution sales team
Secure mindshare and commitment from Distributors and parts for executing our Go-to-market strategy
Maintain high visibility with NXP distribution sales and distribution partners at training events, corporate reviews, and NXP Connects events
Regularly challenge and review performance at targeted priority distribution branches to maintain mindshare and drive Point-of-Sale (POS) revenue, Point-of-Account (POA) revenue and design win results
Engage with NXP Sales, Distributors and Partners to create and execute strategic customer plans
Coordinate with Product Lines and SV sales team to create and execute an effective system solution GtM strategy aligned with companion cross-sell Business Lines
Build up close relationships with priority branches throughout Americas region for lead customer engagement and distributor branches business review
Be recognized go-to-person supporting our NXP and distributors’ sales and Field Application Engineers on our analog portfolio
Initiate and support product training request and customer calls
Identify and engage with disruptive supply chain new players / IDH in the strategic focused vertical markets. 3
Identify and engage with disruptive new players in the strategically focused segments
Develop communications materials for BL and NXP executives
Having a high degree of influence over key organizational decisions
Job Qualifications :
Proven expertise on semiconductors, (technical) marketing, positioning, customer-focus, content creation and execution
Industry experience in IoT, Industrial or mobile with technical knowledge on semiconductors, preferably with analog, power, and mixed signal technology and products
Customer focused mind-set
Proven analytical skillset
Excellent communication skills
Strong desire to keep learning, natural curiosity with broad interest and knowledge in the business
Building trusting relationships
Experience driving semiconductor business through distribution channels.
Experience interfacing with field sales and closing design wins
BSEE required; MSEE and MBA desired
Job location : San Jose, CA
San Jose, CA
NXPis an Equal Opportunity / Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, marital status, status as a disabled veteran and / or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.