Senior Product Marketing Manager – Marketing Analytics
VMware
Heredia, CR
hace 4 días

Job Description

This position will be part of Cloud Services marketing strategy and operations team ; responsible for business analytics and strategic planning across the product portfolio .

This role will cover the complete lifecycle of analytics from Demand Gen , Pipeline , Forecast , Sales, Bookings, Consumption and Industry data, to drive business insights and support decision making.

Job Roles and Responsibilities

  • Build a data driven business analytics foundation for the CPBU product portfolio to support decision making
  • Engage in strategic planning process with leadership team supporting business strategy with data driven analytics
  • Drive deeper insights to improve business performance covering Marketing , Pipeline , Sales , Customers and Industry
  • Analyze metrics & trends for Industry data including competitive intelligence, industry trends , market position, market share
  • Analyze metrics & trends for Marketing performance including demand gen , pipeline, campaigns , conversion, engagement
  • Analyze metrics & trends for Sales performance including opportunity funnel, cycle times , coverage , close rates
  • Analyze metrics & trends for Customer and market data including segmentation , penetration , consumption , targets
  • Analyze metrics & trends for Financial performance including bookings , discounts , rebates , asp , units , RTM
  • Foster strong relationships with multiple cross functional teams across Product , Marketing , Finance , IT , Operations , BU’s , Sales to drive analytics and planning
  • Collaborate with PMM teams to communicate business related messaging and compelling presentations to support analysis
  • Required Skills

  • 5+ years of experience in Information Technology, with at least 4 years of relevant work experience in Strategic Marketing areas covering business analytics and planning in a Technology company
  • Ability to analyze and synthesize large volume of data and deal with complex scenarios and incomplete information
  • Ability to communicate at an executive level with compelling , clear , logical and data driven arguments
  • Ability to build complex models and lead quantitative analysis for supporting business decisions
  • Ability to represent complex data and analysis with simplicity
  • Strong presentation and interpersonal skills, comfortable delivering presentations to audiences on an international scale.
  • Intellectual curiosity & willingness to take ownership of deliverables.
  • The person must have a strong work ethic, expressing dedication to the business and pursuit of the agreed-to business agendas.
  • BSCS degree or equivalent, MBA required.
  • Top tier management consulting experience in Tech sector highly desirable
  • Category : Marketing

    Subcategory : Product Dev Marketing

    Experience : Manager and Professional

    Full Time / Part Time : Full Time

    Posted Date : 2021-07-20

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