Marketing and Communications Specialist - FD&O (Temporary)
Location : San José
Categories : Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing / Communications
This is a one year temporary appointment with benefits.*
This position is based in University Marketing and Communications and will serve as the communications lead for Facilities Development and Operations (FD&O).
The Marketing and Communications Specialist will focus on student housing insecurity by elevating the visibility of the short- and intermediate-term support provided by SJSU Cares to students (via Student Affairs), advancing longer-term campus master planning including the development of facilities that renovate and expand housing for graduate and undergraduate students, staff, and faculty, and providing general communications support for FD&O for positive stakeholder engagement.
The Marketing and Communications Specialist will develop plans, messaging and presentations, organize Town Halls, engage in campus and community outreach and collaborate with outside agencies as needed.
This position will work closely with the department of Community and Government Relations, on-campus and off-campus constituencies, and create certain resources for success by working with colleagues across University Marketing and Communications.
The Marketing and Communications Specialist will report to the Director of Digital Marketing and Communications, with a dotted line to the Senior Associate Vice President for Facilities, Development and Operations (FD&O).
Serve as the primary copywriter and editor across FD&O’s print and digital platforms.
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
Develop e-newsletters, drip campaigns, and landing pages leveraging marketing automation software platforms (e.g. Marketo).
Create digital advertising marketing plans and strategies to increase brand awareness, engage prospective and current students, supporters, businesses / companies, foundations / organizations, and other key FD&O initiatives.
Lead the FD&O’s social media strategy in collaboration with SCM’s Digital Marketing and Communications Manager and share best practices / examples with SJSU Campus Communicators Network.
Lead in the development, ideation and scheduling of FD&O’s social media content in coordination with SCM’s Digital Marketing and Communications Manager;
and manage a rich content calendar for implementation.
Continually assess and remediate websites for accuracy; oversee regular review of digital content with subject matter experts to ensure content remains accurate and current and ensure online content meets legal and compliance requirements.
Employ user testing and analytical techniques (based on data, including web traffic, user interactions, search terms and audience demographics), to guide content decisions and improve the usability of FD&O’s web presence and digital communication channels.
Create, implement, and measure the success of comprehensive marketing, communications, and outreach activities for FD&O’s programs and initiatives.
Oversee plan implementation, monitor results, and adjust tactics as necessary to achieve goals.
Create, develop, distribute and maintain the FD&O’s print and digital assets (e.g., brochures, reports, website, social media, and website) via multiple channels.
Maintain and improve online content across various communication channels, considering SEO and Google Analytics.
Partner with SCM to build out and support the implementation of SJSU brand identity and strategy in order to ultimately advance FD&O’s goals, priorities, programs and initiatives.
Utilize and implement automated marketing and communications processes and technology (e.g. Marketo, OU Campus) to achieve operational efficiencies for a variety of stakeholders.
Knowledge, Skills & Abilities
Advanced knowledge of marketing functions, including marketing strategy / planning, direct marketing, event marketing, campaign marketing, collateral and video production, online and social media marketing, and traditional marketing channels and techniques
Expert writing and editorial skills with the ability to effectively present ideas and concepts in presentation format
Expert knowledge of communications and marketing objectives and ability to translate them both orally and in written format for effective communications and marketing campaigns
Ability to create, develop, and implement comprehensive long and short-term strategic communications and marketing plans
Comprehensive and in-depth knowledge of communications, publications, media and / or marketing in order to develop and execute print and web communication strategies to promote and position the university
Demonstrated ability to discover and compose compelling stories that not only convey but also humanize institutional messages and priorities through powerful narrative
Demonstrated experience creating and enforcing editorial standards and guidelines
Strong writing, editing and proofreading skills, and ability to produce engaging copy quickly and efficiently. Skill in developing and pitching story ideas, conducting research and interviews, and checking facts
Demonstrated ability to apply content strategy, marketing and branding best practices, as well as institutional identity standards, to the development of branded experiences, events, initiatives and campaigns
Knowledge of using Marketo or similar marketing automation systems for internal and external communications as well as Omni Update Campus as content management system platform
Bachelor’s degree, which includes relevant coursework in the field
Five years of related professional or technical experience
Five years of related professional or technical experience writing compelling content for a variety of online and print publications
Previous experience working in a higher education setting
Previous experience in Communications, Marketing or Journalism
Demonstrated strong art direction, project planning and project management
Expert written communication skills
Expert knowledge of multi-page publications with a variety of audiences in higher education
Demonstrated experience working with marketing principles and practice as they relate to print and digital communications and marketing
Classification : Public Affairs / Communication Specialist III
Anticipated Hiring Range : $5,211 / month - $6,200 / month
CSU Hiring Range : $4,104 / month - $7,425 / month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .