Lifecycle Marketing Manager
Adobe
San Jose
hace 5 horas

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers.

Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative marketing manager to join us in translating business goals into engaging customer experiences across email, in-product surfaces, and push notifications.

In this highly visible role, you’ll plan, build, and execute scalable, predictable and repeatable lifecycle programs that achieve growth targets while improving customer retention.

In addition, you will collaborate on broader cross-functional campaigns and experiments with Product Growth, Product Marketing, Campaign Marketing, Go to Market Business Unit, Display, Search, and Web teams.

What you'll do

  • Turn business goals and priorities into quarterly and annual marketing plans, gaining consensus across the organization, using data insights to refine strategy
  • Build collaborative relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Drive incremental revenue and active use while improving relevancy through experimentation and personalization
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • What you need to succeed

  • Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
  • Robust analytical skills and a drive to experiment - ability to use data to identifying trends and drive decision making
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
  • 3+ year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Reportar esta oferta
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Inscribirse
    Mi Correo Electrónico
    Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
    Continuar
    Formulario de postulación