Marketing Analytics Enablement Specialist
Sage Intacct
San Jose
hace 1 día

Job Description

Intacct is spearheading cloud adoption for Sage Group and Analytics is the tip of the spear. The Marketing Analytics Enablement Specialist will be a critical member of the Marketing Operations team and will have the mandate of driving adoption, delivering training, and crafting insights from our MarTech stack and predictive analytics tool, 6Sense, Marketo and Drift.

The Marketing Analytics Enablement Specialist will possess technical expertise as well as a strong eye for business and be passionate about encouraging a data-driven culture.

You will be the strategic advisor to teams by delivering weekly insights, explaining the Why’s behind the numbers, and making recommendations.

You will be responsible for working with the Channel Sales Team on identifying and maximizing opportunity creation in the Partner channels using 6Sense, Marketo, Highspot, and other tools, as well as, defining strategy, and executing initiatives to deliver insights to the team.

This position reports to the Director of Marketing Technology Enablement and partners with teams across Business Analytics, Demand Generation, and Sales to support opportunity creation and capture market share by tapping into your expertise in MarTech and Marketing Analytics.

  • Collaborate on the marketing reporting and analytics roadmap at Sage Intacct
  • Drive internal product engagement for our Marketing Technology Stack tools
  • Develop dashboards and reports in Tableau and other reporting tools to provide visibility into Marketing performance and opportunity generation, and enable multiple teams on optimization
  • Gather, interpret and analyze business requirements and uses cases, and design reporting solutions that help us address the needs of our marketing and sales organizations
  • Guide decision-makers by telling a story with the data
  • Service as a consultant Software-as-Service companies
  • Understand a range of key verticals : Healthcare, Not-For-Profit organizations, and Financial Services.Key Responsibilities
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