Digital Media Buyer
A leading Digital Marketing Agency is looking for a sports oriented US Media Buyer. , the candidate will be responsible for the execution of all media digital marketing campaigns and initiatives across TV, Radio, and online platforms to drive customer engagement and product sales.
This position is for a strategic thinker with hands-on capabilities.
It is important that this individual entails both an analytical mindset to leverage data and deliver ROI driven performance results AND a creative mindset to plan and execute marketing campaigns.
This candidate must also have great copy-writing abilities to supervise copywriters on best practices in grammar, messaging, writing, and style.
Experience within a digital marketing agency or eCommerce company having progressed as media buyer
Experience with marketing and selling sports related products
Creation, execution, management, and optimization of all digital marketing campaigns and initiatives across all channels to drive customer engagement and product sales
Able to provide in-depth, actionable reports on campaign performance as well as industry trends
Knowledge sharing : stays up to date with industry trends and news and proactively shares knowledge across the team
Ability to leverage data and deliver ROI driven performance results
Strong copywriting skills
Strong strategic thinking with hands-on capabilities
Resourceful, proactive, and a problem-solver
Always looking at ways to improve campaigns and test new channels / tactics that come up
A minimum of 5 years’ experience in Media Buying in the Sports industry.
Experience using digital platforms :
Facebook / Instagram Ads
Experience across multiple campaigns types - DPA’s, Lead Generation, Awareness, etc
Google Ads, Shopping, Display, and Retargeting
Inclusive of pixel implementation, conversion tracking, ecommerce campaigns, and lead generation campaigns
A minimum of one year’s experience in :
Email Marketing (preferably Listrak)
Lead Generation Experience