Value to Market Manager LATAM - Alcohol Category
Demo - Coca-Cola
Escazu, San Jose, CR
hace 3 horas

For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America.

Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life.

In this role you will be responsible for shaping the Value to Market (VTM) strategies, plans, and execution for the FAB category, partnering cross functionally across the region, and with Coca-Cola bottling partners.

This is an exciting opportunity for a RGM Manager to act as an intrapreneur to help build a start-up in Latin America with the resources and backing of The Coca-Cola Company.

What You’ll Do For Us

Accelerate Flavored Alcohol Beverages and Distribution Partnerships (FAB & DP) growth through Value to Market (VTM) platforms

Define consumption occasions for FAB & DP

Develop VTM platforms for specific FAB & DP consumption occasions (socializing and My Moments )

Define RTM strategy for FAB & DP categories

Develop new system capabilities for On-Trade (e.g., myBar)

Leverage mixology platform to increase FAB visibility

Deliver VTM Platform targets share in key occasions, VTM coverage in POS

Embed VTM platforms in annual and quarterly plans

Deploy Horeca VTM model fully in key markets

Deliver relevant execution metrics

Qualifications and Requirements

Ideal candidate will have alcohol category experience

Bachelor’s degree in Marketing, Finance, Business, Econometrics, or related field is required (Master’s or MBA degree is highly preferred)

5+ years of experience in a Finance or commercial planning or commercial execution with strong skills in VTM, RGM, Segmentation, Innovation and Channel strategy

Must be fluent in English; Spanish or Portuguese is also highly preferred

Demonstrate experience in consumer-packaged goods (CPG) system business fundamentals and drivers of growth / value across a broad range of markets and business dimensions, advanced commercial finance skills.

Experience in a cross-functional or highly matrixed organization

Strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders

Experience having owned / shaped / led growth and marketing strategy for product line, brand, or category

Strong experience in market & customer insights, segmentation, product commercialization and branding

Ability to motivate and work well with diverse, global, and cross functional teams.

Proven track record of delivering results through leadership and growth behaviors and strategy building experience

What We Can Do For You

Iconic & Innovative Brands : Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.

We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America!

Creative Team Culture : Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Exposure to World Class Leaders : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Global Community of Belonging : We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Purpose Driven : Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products .

Our Purpose and Growth Culture :

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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