Bold creative content and real-time cultural relevance are two of the most important ingredients to capturing the attention of next-gen audiences on social media.
The Adobe Express Social Creative Strategist & Producer will report directly to the Digital Media Social lead and be the content genius’ behind all creative shared on Adobe Express channels.
The role will be responsible for overseeing all content and content strategy (creative approach, look & feel, voice & tone) across multiple corporate social properties targeting individual creative communicators, entrepreneurs, marketers, and small / medium business owners.
The Social Creative Strategist & Creator will also concept and create original content to complement existing content streams, coordinating across internal, agency, and in-house production.
What you'll do
Lead creative strategy for all Adobe Express social content across relevant social platforms (Instagram, TikTok, Twitter, Facebook, YouTube, Pinterest, etc.).
Contribute to social creative production / execution across all Adobe Express channels, leading to increased engagement and relevance.
Create original content for Adobe Express social media channels to complement and supplement existing content streams
Support content production in conjunction with internal and external teams.
Partner with relevant collaborators to build a social creative playbook for Adobe Express, ensuring our social voice & tone and look & feel is consistent and aligned.
Liaise with partners across all Adobe Express social content streams to ensure consistency, alignment, and efficiency.
Actively investigate and suggest new ways to improve engagement on all social media platforms, including emerging social media platforms.
Drive analytics and optimization of social content and programs.
What you need to succeed
Consistent track record of leading social content strategy and creating social-first content for brands or organizations.
Deep knowledge of social content types, formats, and lengths, and what works best on each platform.
Social content creation experience and skills, such as static graphics, short videos, and GIFs.
Experience working with contractors and agencies to brief, review, and implement content.
Experience partnering with a wide variety of creators and influencers on brand campaigns and programs.
Experience in Adobe Creative Cloud tools, such as Photoshop, Illustrator, Fresco, Premiere, etc.
A good eye for design and engaging content, from still image to video and beyond.
BA in a related field, such as Marketing, Journalism, Advertising, Design or Photography.
Experience creating social content for or marketing to small business / entrepreneur / communicator audiences.
Creative agency experience (either working for or managing) a plus.
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.
You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.