We are looking for a Senior Services Marketing Manager, Adobe Customer Solutions (ACS), who will be responsible for developing, executing and optimizing marketing campaigns that deliver the required pipeline for our ACS business.
This person will be a key member of the ACS team, influencing the success of both Adobe solutions and services. Working with cross-functional teams to drive marketing activities necessary for an effective services strategy.
Our environment is dynamic, results-oriented, and highly collaborative. As the services specialist, you will possess understanding of the challenges and opportunities customers encounter when deploying Adobe solutions, actively participate in the development and execution of marketing programs to enable effective selling, align services positioning with industry trends and product advancements.
Establish annual marketing plans that achieve the new business targets. Provide counsel and insights to the shared resources on the design of marketing initiatives.
Align with the license marketing teams and ACS teams to deliver outstanding experiences to the target account set, while developing a deep understanding of customers, industry-specific needs, business environments and Adobe solutions.
Establish annual and quarterly plans that deliver account level and sector level sales pipeline targets that achieve targets.
Collaborate with the ACS and global marketing organizations to build campaign themes that support the solution messaging to reach the audience segments your campaign targets.
Implementing innovative marketing approaches to improve return on marketing spend will be important to success.
Position Adobe as a leader in helping businesses become experience led in your target accounts. Bring the One Adobe story to market across all marketing touch points and be a change leader, driving a unified cross-cloud approach in marketing strategies.
Develop a forward-thinking, demand-generating marketing campaign calendar and work with global and regional partners to develop campaign briefs.
and foreseeing / advancing speed.
Partner with the creative services team to develop / modify campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.
Work together with the Digital and Marketing Communication Insights teams to monitor results and mix-shift campaign execution.
Coordinate with digital and field marketing teams to deliver on an integrated demand plan that includes both globally and locally executed programs.
Coordinate with the Corporate Communications teams to time campaigns appropriately for effective go to market launches.
Regularly update management on campaign plans, progress, program deliverables, and the campaign performance.
Introduce new marketing approaches, processes and optimization techniques to better connect with customers in relevant ways and thereby achieve results.
What you need to succeed