Brand Manager
Hill's Pet Nutrition
San Jose, Costa Rica
hace 4 días

Responsibilities include the implementation of marketing plans, launches, re-launches, line extensions, brand activations, and promotional activities.

Responsible for the Local sub-category P&L’s. Monitors & explains variations in Market Share and Key Financial Ratios. Responsible for the marketing input in the CBP process, demand plan, and Commercial Meetings.

Supports in the preparation of the Budget Review, Mid-Year Review, and business reviews for Corporate & Division.

Let’s talk about responsibilities :

  • Implements Go to Market plans and 5Ps strategies to achieve goals.
  • Responsible for the Local sub-category of Profit & Loss Statement
  • Leads Commercial Meeting and supports in the preparation of Budget Review, Mid-Year Review and business reviews for Corporate & Division.
  • Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
  • Develops / Delivers presentation of launches, promotions / initiatives and business status to the Commercial team. Monitors launch activities execution and performance
  • Analyze Key Performance Indicators to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings
  • Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
  • Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
  • Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions
  • Develops local promotional grid together with Retail Marketing and SDMs.
  • What you need for this position

  • University Degree. Bachelor in Marketing, Business Administration or Engineering. Preferably with a Master Degree
  • 3-4 years in Consumer Marketing / trade marketing, shopper marketing, etc. in consumer goods companies
  • 2 years at least of experience as Brand Manager
  • English - Advanced
  • Excel & PowerPoint Advanced
  • Strong knowledge of Nielsen
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