Performance Media Manager, Mobile Apps
San Jose
hace 1 día

The Opportunity

Would you like to be part of a team responsible for putting Adobe's industry leading products in the hands of creatives everywhere?

As Performance Media Manager , Mobile Apps you will be accountable for driving acquisition programs for Adobe's Digital Media portfolio of mobile apps .

We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.

In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers on mobile devices .

Your challenge is to develop a performance media strategy and grow qualified mobile app installs and annual recurring revenue (ARR).

You’ll be helping to shape customer marketing strategy across Google, Apple, Facebook and other mobile app acquisition platforms .

In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

What you'll do :

Plan and optimize mobile app paid media campaigns to support and scale customer acquisition goals

Serve as mobile paid media subject matter expert providing recommendations and advising on standard methodologies internally

Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion

Drive internal innovation and vision using your knowledge of the media landscape while continuously testing creative and placements

Collaborate with ASO (App Store Optimization) team on tests and experiments to drive improvements in app visibility and conversion rates

Skills and Qualifications :

Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency

Experience working with MMPs such as Branch , AppsFlyer , etc and mobile app analytics platforms such as AppAnnie and SensorTower

Proven expertise in performance media, driving mobile app acquisition campaigns across Facebook , Google Universal App Campaigns, and Apple Ads, at a minimum

Ability to learn our technology, products, and systems quickly

Robust analytical skills - the ability to digest large amounts of data, identify meaningful trends, pursue the most important questions, and take action

Ability to work effectively within a team in a fast-paced, growth environment

Ability to coordinate and prioritize multiple projects and schedules

Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail

Clear communicator able to support POVs with solid rationale

Ambition to grow with the company and take on more responsibility

Experience :

5+ years of digital media experience

Bachelor's Degree or higher

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