The SEM Analyst is responsible for the creation and optimization of the paid search accounts.
This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking and reporting.
The SEM Analyst is proactive, analytical, adaptable, and has an eye for detail.
Creating and managing a book of accounts in AdWords, Kenshoo, DoubleClick Search and Bing across a variety of industries.
Analyzing campaign performance using a variety of programs including Google Analytics and more tools.
Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts.
Provide proactive and strategic campaign recommendations on a regular basis .
Implementing advanced campaign additions including dynamic remarketing, YouTube advertising, shopping campaigns and advanced bidding strategies.
Technical Knowledge :
Experience 2 years and hands on in SEM platforms and full understanding and management of at least 1 of the most important buying platforms UIs and reporting functions, such as Adwords, Bing, Kenshoo and Marin.
Excellent verbal and written communication skills.
High School Diploma or Bachelor's degree required; concentration in advertising, marketing, business administration preferred