North America Campaign Specialist
Emerson
Costa Rica
hace 15 días

Description

Support industryand application marketing campaign development processes to achieve salesenablement goals of increasing the quantity and quality of marketing leads to theNorth American Sales Channel.

Responsibilities

  • Manage campaign development process and timeline by coordinating with Marketing Automation team, CRM team, Global Customer Care, and other stakeholders as needed
  • Translate North America Sales and Marketing needs for campaigns into requirements for the Marketing Automation team
  • Provide campaign management support on events, conferences, and trade shows as needed
  • Establish metrics and processes to review campaign success and feed results back into campaign management process for continuous improvement
  • Support adoption of Eloqua-CRM integration across campaigns and develop best practices for leveraging the integration of these systems
  • Interface with CRM team to establish campaign-specific lead workflows
  • Manage campaign-specific materials in CRM, Global Sales Portal, Qstream, Emerson.now, and other content / training repositories for Sales
  • Develop strategies to capture contacts from campaigns to grow and clean contacts database for future campaign utilization
  • Define processes to integrate leads from 3rd party databases (such as IIR) into CRM
  • Maintain process for reporting projects by industry and data analysis for industry trends
  • Requirements

  • Experience with marketing campaigns
  • Experience in managing complex data sets
  • Knowledge of report writing and database principles
  • Familiarity with CRM and Marketing Automation systems
  • Experience with social media marketing a plus
  • B.A. or B.S. or similar (IT, IS, Computer Science, Computer Engineeringor similar) or equivalent work experience
  • Microsoft Office Software knowledge
  • Language English
  • Ability to travel occasionally within the Americas
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