Marketing Planning & Analytics Analyst
Adobe
San Jose
hace 4 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Marketing & Customer Insights (MCI) organization has a dual charter of providing objective customer research, analysis, and marketing efficiency measurement while advancing the use of Adobe Experience Cloud technologies to enable and follow customer experiences across surfaces.

Within MCI, the Marketing Planning and Analytics (MP&A) team is responsible for providing marketing budget guidance for Adobe’s largest markets while supporting marketing expansion efforts in emerging Tier 2 countries.

To this end, the team uses media mix models to provide objective budget recommendations, which has helped drive record revenue for the Digital Media business.

The team also runs a market expansion center of excellence, which provides opportunity identification and marketing measurement in emerging markets.

As an Analyst on the MP&A team, you'll be responsible for managing the data that makes the team’s work possible. You’ll partner with engineering to optimize data tracking, ensure data integrity, and drive improvements in data visualization.

You’ll work with a diverse set of partners including business managers, data scientists, and marketers, providing them with the data needed to achieve business objectives.

What you'll do

  • Own and manage the MP&A team’s database of marketing and econometric data, the backbone of multiple high profile marketing optimization models
  • Work cross-functionally with sales, finance, marketing, and the regions to collect, cleanse, validate, and visualize data
  • Proactively identify new marketing data sources resulting from the launch of new marketing channels and campaigns, and build processes and data pipelines to collect this data
  • Utilize strategic insights from data changes to help the team refresh models and expand the scope of our understanding by supporting new model development
  • Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards
  • Provide ad hoc analysis by using the tools, models, and research within MCI, including multi-touch attribution, LTV and CAC, customer segmentation, and more
  • What you need to succeed

  • Intellectual curiosity, flexibility, and high attention to detail
  • Undergraduate degree in a quantitative field preferred
  • Proficiency in Excel, SQL, Hadoop, and Tableau
  • Experience leading multiple complex projects or programs
  • Good intuition with information and data, including experience synthesizing large data sets to generate insights
  • Outstanding communication skills with experience communicating recommendations both written and in-person presentations
  • Strong interpersonal skills and the ability to work as part of a diverse team and build relationships with colleagues around the globe
  • Come build experiences that matter at a company that is recognized around the world and hear what our employees are saying about their career experiences on the Adobe Life blog.

    At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.

    You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore.

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