Analyst - TAAG
Publicis Groupe
Belén, Costa Rica
hace 5 días

Company Description

Prodigious is a Publics Groupe’s production hub, Publicis is one of the largest communications groups in the world with over 80,0000 collaborators in over 100 countries.

In Prodigious, we believe in the Power of One, for that we create an environment and a culture that allows high performing teams to innovate and develop great experiences for our clients.

We are looking for highly talented and enthusiastic professionals that are passionate about Design, Digital Marketing, Code Quality, Continuous Delivery, and Continuous Improvement.

You will have the opportunity to work together with our clients, in a distributed agile environment, where leadership is required but also built along with a senior team.

Job Description

You will have the opportunity to work together with our clients, in a distributed agile environment, where leadership is required but also built along with a senior team.

TAAG Analyst will look at metrics to identify trends and actionable insights and to analyze organic and paid search traffic to inform digital marketing strategy.

You will be responsible for :

  • Performing in-depth keyword research and assignment
  • Analyzing organic and paid search traffic to inform digital marketing strategy, utilizing web analytics packages as well as a variety of tools
  • Engaging in promotion campaigns as and when required
  • Having a strong awareness of search engine guidelines
  • Supporting all members of the digital marketing team in their day-to-day activities as the business requires
  • Participating fully in relevant stages of the creation of projects, including requirements analysis / adherence, development, testing, and launch
  • Qualifications

  • Advanced English
  • Advanced Excel (conditional formulas, v-lookups, pivot tables, other).
  • 2 years of experience in Digital Marketing development / implementation / strategy
  • Strong communication, analytics, and problem-solving skills
  • Ability to use web-based applications for tracking and reporting
  • SMM experience (desired)
  • Experience in writing and presenting Reporting / Projects / Analysis
  • Familiarity with the digital environment or creative agencies
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