Senior Specialist, Marketing
Lagunilla de Heredia, CR
hace 6 días
source : DirectEmployers Association

The Marketing Specialist is responsible for supporting the regional Marketing Manager to execute a comprehensive marketing program to support the regional sales and retention objectives.

The Marketing Specialist will work closely with Sales and Account Management, Market Development, and global Marketing & Communications teams to execute comprehensive marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.

The role needs to ensure global Marketing & Communications resources are deployed in the optimal marketing mix, delivering maximum ROI aligned with core business priorities.

Key responsibilities of the role include :

  • Translate global strategy into meaningful regional opportunity. Ensure global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs.
  • Manage all components of the regional marketing plan. Partner with sales and account management, market development and marketing and communications colleagues to activate and measure customer-centric marketing programs to support regional growth and retention objectives.
  • Bring the brand to life. Activate the Refinitiv brand in the most impactful way in region, infusing the brand and values into every marketing initiative.
  • Keep the focus on the customer. Utilise the full marketing mix to plan and execute demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of Refinitiv propositions and products.
  • Drive results in a team environment. Leverage effective partnerships with cross-functional teams including strategy and planning, content, digital, events and external partners to deliver high quality marketing programs.
  • Run the business as if it's your own. Effectively maximize ROI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions.
  • Become an expert. Maintain an understanding of the industry, market dynamics, customer challenges and Refinitiv propositions and products.
  • Desired education and experience :

  • 3 years professional marketing or business development experience, ideally within a matrixed technology or software business.
  • Undergraduate degree in marketing or related field.Required knowledge and skills :
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable.
  • Knowledge of and an aptitude for CRM (Salesforce preferable), marketing automation systems (Eloqua preferable), and Project Management systems
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • Ability to consistently produce results on time and within budget.
  • Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.
  • Exceptional interpersonal and negotiation skills.
  • Hands-on, gets-things-done approach.
  • Familiarity with the latest trends, technologies and marketing methodologies
  • Independent and creative thinker who can bring new ideas and perspectives to existing products
  • Results-oriented and customer-oriented mindsetAdditional Information
  • Reporting to the regional Marketing Manager.
  • Business travel across the region required.People are at the heart of what we do and drive the success of our business.
  • Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.

    At LSEG we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage collaboration, enabling innovation and rapid development of solutions that make a difference.

    Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels driven to reach their potential.

    We know that real personal growth cannot be achieved by simply climbing a career ladder - which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise.

    LSEG are committed to supporting emotional, physical, financial and societal wellbeing. Our tailored benefits are a key part of this commitment and we offer colleagues a range of support from healthcare and retirement planning to paid volunteering days and consumer discounts.

    We also make reasonable accommodations for applicants and employees with disabilities. If an accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please make your recruiter aware, we want to ensure you perform at your best.

    As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with purposeful careers.

    Please take a moment to read this privacy notice (https : / / %20Applicant%20Privacy%20Policy%20Feb%) carefully, as it describes what personal information the London Stock Exchange Group (LSEG) ("We") may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject (https : / / ) .

    If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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