Audience Consultant Analyst
Accenture
Rica San Jose, Costa
hace 1 día

Job Description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world’s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

With 505,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

The Audience Consultant position is a client-facing role requiring both technical and business / marketing knowledge and skills, and he / she will be responsible for realizing the full potential of the Data Management Platform (DMP).

The key contribution of the role is to create a better connection and engagement between the brand and consumers using data from different sources.

Audience Consultant works together with various teams (example : eCom, Analytics, CRM, Marketing) to identify / create / manage key audiences, engagement strategies, measurements, and develop insights that will deliver growth in acquisition and retention through the online marketing channels.

Audience Consultant understands directions and value proposition of various platform within DMP market landscape ultimately providing partnership to the client in developing marketing infinity loop life-cycle.

Key Responsibilities :

Work with clients to strategize and drive their audience creation and activation effort and extract business value from DMP

Help identify and create / optimize custom segments to be used by a range of teams

Help client implement the solution and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise

Provide technical and business consulting to aid the adoption of DMP within client organizations, with a strong focus on business outcomes

Deliver best practices, learnings and business & technical consulting where needed

Manage customer expectations appropriately and keep projects on schedule and within scope

Strive to continuously improve the DMP, coordinating data across a range of 1st, 2nd and 3rd party data sources

Analyze performance of campaigns and sharing insights with the wider organization

Maintaining taxonomy and classifying behaviors

Analysis of audience data to find new interesting segments

Work together with media agencies, ensuring full adoption on their end

Manage daily / weekly / monthly reporting for overall campaign performance as well as one-off requests

Leverage channel data and industry developments to identify and execute tests, enhance reporting, and identify key levers and opportunities to implement optimization to improve performance

Required Experience

  • Prior DMP experience is essential.
  • English Advanced.
  • Experience in Adobe Audience Manager is a plus
  • Basic knowledge on : analytics (google / adobe), campaign, CRM, media buying
  • Strong English language (written and verbal) communication skills
  • Deep understanding of advertising technologies, targeting, conversion and data collection
  • Clear view on how media channels work together to create a cohesive, personalized digital marketing experience
  • Good relationship building skills; an ability to create rapport
  • Strong time management, planning and organizational skills
  • Strong analytical, problem solving and critical thinking skills
  • Experience in programmatic marketing, A / B Testing, Marketing automation, Web analytics is a plus
  • Equal Employment Opportunity Statement

    All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

    Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

    Accenture is committed to providing veteran employment opportunities to our service men and women.

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