Senior Brand & Customer Insights Manager
San Jose
hace 4 días

The Opportunity

The Brand & Customer Insights team is responsible for understanding Adobe’s customers, their needs and motivations, and their relationship with our brands.

We provide the market intelligence and human insights that lead to successful strategies and campaigns. Does that sound like fun to you? It is for us!

We’re looking for someone who can think strategically, drive a research agenda, advance a point of view, and support it with data.

Influence senior leaders in global marketing and our business units. And work on some of the most valuable brands in tech!

What you'll Do

  • Engage marketing and business leaders to understand the most pressing business questions.
  • Develop a research roadmap that relates to these critical business questions. Proactively communicate your agenda, building alignment and seeking input from colleagues.
  • Work with internal partners and external research vendors to implement this research agenda.
  • Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication.
  • Transform data into insights about our current and future customers. Make these insights concrete by identifying implications for strategies and plans.
  • Communicate strategic implications in a way that is easily understood and visually compelling, and that moves our business partners from insight into action
  • Actively influence our partners to adopt customer insight in strategy development. Uncovering insights is an important part of the job;
  • communicating insights and advocating for customer centricity are equally important, if not more so.

    What you need to succeed

  • Minimum 7 years applied market research experience, including significant experience in companies that serve medium-to-large businesses. (B2B research)
  • Growth mindset : always seeking to learn more about Adobe, and to develop your skills as an insights professional
  • Experience with a broad range of qualitative and quantitative research methods, including secondary research. Able to have a thoughtful discussion with a vendor about research design and methodology
  • Experience with applying research to influence strategy. Able to connect the dots between different sources of information, and apply both logic and intuition to infer strategic implications
  • Not always depending on a vendor. Able to write a questionnaire, interview a customer, or investigate a survey data-set and arrive at conclusions.
  • You should be already familiar with tools like Qualtrics or SPSS; or at least be willing to learn to use them

  • Strong and balanced analytical skills i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers
  • Self-starter, motivated to collaborate with business partners and make an impact. We want someone who seeks input, not instructions
  • Clear and concise communication. Able to tailor their communication to their audience
  • MBA or relevant graduate degree preferred
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