Sr. Product Marketing Manager
Substance
San Jose
hace 2 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Role

The Document Cloud Senior Product Marketing Manager will support the definition and strategy of the online products, services and key funnels for Adobe’s Document Cloud.

You will demonstrate your deep services and customer knowledge to lead product marketing strategy while collaborating with product management to help define product requirements.

You will plan and execute product launches coordinating across internal teams to bring new and existing products to market.

As a member of the broader team, you will also collaborate with the GTM team to translate strategy into pipeline by guiding campaigns and tactics.

Key Responsibilities :

  • Lead the development and execution of the Acrobat online optimization funnel - testing and test analysis with the data analytics and data science teams
  • Responsible for product marketing strategy to guide PM and go-to-market strategy
  • Market intelligence be the specialist on our customers, who are they, how they buy and their use cases
  • Understand the competitive landscape be a specialist on our competition and how they are positioned
  • Collaborate with product management and marketing campaign teams to develop product positioning and messaging that resonate with our target personas.
  • Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
  • Collaborate with global marketing and campaign teams to translate strategy into execution tactics
  • Support product releases and own the cross-functional implementation of the marketing plan
  • Requirements :

  • Bachelor's or Master's Degree or equivalent experience.
  • 5+ years of direct experience in a product marketing or product management, where you worked cross-functionally
  • Proven understanding of services as a product and e-commerce solutions
  • Marketing experience and working knowledge of SEO, social, email marketing, and PR
  • Ability to build a strategy and drive the creation of a roadmap of projects based on analysis of data, segmentation research and competitive analysis
  • Highly organized and able to respond to continuous requests from cross-functional and remote team
  • Ability to prioritize objectives and meet timelines
  • Ambitious, self-starter with a positive, upbeat attitude
  • Strong project and time management skills
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