An iGaming industry leader in Costa Rica is looking for a full time GoogleAds (AdWords) Specialist to join their team in their office in San José, Costa Rica.
We are looking for an AdWords specialist who can create and maintain Google Ads campaigns in an effective and strategic manner, who knows the inner workings and best practices based on marketing data.
The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
Primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services.
You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
Below are some of the responsibilities a Google Ads expert is expected to assume in their position :
Manage all aspects of Google Ad campaigns
Create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use Google Ads to drive a variety of online marketing campaigns
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets
Below are the qualifications expected of a Google Ads expert :
A degree in digital marketing or a related business field is preferred
2 years proven experience managing PPC campaigns and budgets
1 year experience in search (basic + advanced), display, video and mobile.
In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification is desired
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients