Regional Brand Building Lead
Confidencial
San Jose, San Jose, Costa Rica
hace 6 días

Job Purpose

  • Lead the branding initiatives of the corporate, commercial, category and product brands.
  • This is a Brand role responsible for brand building strategies and projects plans to drive multiple stakeholder experience in Latin America.
  • The role provides management and oversights of the development of a comprehensive and highly integrated branding strategy and plans that advance the vision, mission of the company.
  • Manage all aspects of each branding planning & activation activities for all digital channels and ensure effective communication, implementation, execution and measurement of branding programs across the region.
  • Responsible for Brand Excellence deployment and execution.
  • Responsible for Brand Ambassador Program.
  • Required Experience and Knowledge

  • Bachelor’s degree in Marketing, Business Administration, Advertising
  • 10+ years of branding experience, preferably in a multi-national company and with international brands
  • Experience working with Latin American markets is required.
  • Experience in B2B marketing, preferably in industrial / construction markets
  • Experience working in a complex, multi-brand company
  • Demonstrable experience in strategic and tactical projects of branding, advertising, campaigns
  • We’re looking for a results-oriented branding specialist who thrives in a fast-paced environment to help accelerate our brand building.
  • Demonstrated track record on branding projects including, content, , B2B and B2C campaigns, omnichannel strategies.
  • Demonstrated track record of developing branding strategies and tactics based on business objectives and executing branding programs delivering measurable business and brand results.
  • Written and verbal communication skills and able to present with impact in both English and Spanish.
  • Functional competencies

  • Demonstrated teamwork and relationship-building skills.
  • Advanced planning, organizational, and problem-solving skills.
  • Strong interpersonal and communication skills, able to challenge positively
  • Tenacity to see projects through to successful completion
  • A high level of pro-activity and motivation
  • Creative with ability for lateral and innovative thinking
  • Good level of commercial understanding & awareness
  • Technical / functional skills

  • Deep knowledge of branding capabilities and approaches to brand excellence and brand building.
  • Proven record in developing consumer-centric brand plans that result in revenue and market share growth
  • Broad based knowledge of branding, campaign concepts, advertising
  • Ability to continuously innovate and optimize branding capabilities across all aspects of operations
  • Strong communications competencies (writing, presenting, project management, etc.)
  • Outstanding strategic and planning skills, a solid understanding of business relationships, and the knowledge, intellect and temperament to work at the highest levels of an organization.
  • Innately creative and flexible in nature with a hands-on approach.
  • Acerca de la empresa :

    En Aliaxis conectamos agua y energía con las personas, dando forma a un mejor futuro.

    Como líder mundial en soluciones, construimos ciudades más sostenibles y saludables, con infraestructura y agricultura más inteligente y eficiente, mejorando la calidad de vida en todo el mundo.

    Aliaxis está impulsando la economía circular.

    La innovación y enfoque en el cliente son pilares fundamentales para crear soluciones y sistemas de última generación para resolver los retos como escasez de agua, inundaciones, seguridad alimentaria, acceso a agua potable, entre otros.

    Nuestro compromiso es colaborar a construir las ciudades, comunidades y hogares para una población en crecimiento.

    Aliaxis Latinoamérica es la compañía detrás de las marcas icónicas y confiables en edificación, infraestructura y agricultura como son Durman by aliaxis, Nicoll by aliaxis y Vinilit by aliaxis.

    Más de 2,300 colaboradores día a día están conectados para ganar, apasionados por construir y comprometidos a proteger el planeta y sus habitantes.

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