Sr. Director, Performance Marketing
ebay
San Jose
hace 2 días

This is a unique moment in time for eBay, as the company is two years into a multi-year transformation story. eBay has been able to grow and thrive by offering superb value to both buyers and sellers, and the company has bold plans to continue to evolve on their mission of creating an amazing customer experience.

An integral part of eBay’s growth strategy are two businesses coming to fruition this year : Payments & Advertising. The teams are in the process of enabling customers to check-out directly via the eBay platform as opposed to being routed through PayPal, which represents a $2B global market opportunity.

In addition, they are building internally sponsored listing capabilities, which is estimated to be a billion-dollar advertising business in two years.

While the company has long been known for successfully connecting buyers and sellers across a global marketplace, they are at the forefront of fundamentally improving the customer experience through platform enhancements, expansion of services, and customer-centric marketing initiatives.

eBay’s work culture has been genuinely committed to diversity and inclusion since its founding more than 20 years ago. At eBay, employees can just be themselves, do their best work, and have a meaningful impact on people across the globe.

eBay employees are people with drive, ideas, and a passion for helping small businesses succeed to help shape the future of eBay.

The executive team and leaders within the company are known for leading with humility and keeping customer-centricity at the heart of everything they do.

This is not a sharp elbows culture and collaborating cross-functionally is imperative in order to drive the best outcomes for eBay and their customers.

The Role eBay is looking for a seasoned Sr. Director, Performance Marketing to join their global growth organization. Based in San Jose, CA, this person will own the strategy & execution of all performance & customer marketing initiatives on a global scale.

  • This is a high impact leadership position. The Sr. Director, Performance & Customer Marketing will help accelerate eBay’s annual growth rate by implementing customer-centric growth strategies;
  • this includes driving both the strategy and execution of top-of-funnel lead generation, acquisition, and customer lifecycle marketing.

    The executive team is looking for a highly strategic, customer-focused, and entrepreneurial leader to join their team. Reporting into Sachin Devand , eBay’s VP of Growth, this individual will manage a significantly sized budget, and will participate fully in the definition and ongoing evolution of eBay’s global strategy and culture as part of the marketing leadership team.

    The successful candidate will be a highly strategic, seasoned and thoughtful leader who is able to observe new problems and identify ways to fix them.

    This candidate will be a problem solver who enjoys coming to the table with new ideas and innovative approaches to old ways of thinking.

    S / he will be highly collaborative, work effectively and efficiently across all functions, and will help drive a culture of partnership across eBay.

    They will be someone who has a successful track record of scaling businesses and overseeing full funnel growth teams, but who also has an understanding and appreciation for brand marketing.

    The ideal candidate will be familiar with the business of eBay and will personally connect to the mission of keeping customer-centricity at the forefront of everything they set out to accomplish.

    Primary Responsibilities : Develop and drive eBay’s overall growth and retention strategy, ensuring repeatable and scalable results, and communicating the strategy across all core functions Inspire, develop and continue to build eBay’s world-class acquisition and CRM teams by leading from the front and charting the course for robust and sustainable growth - clearly-set and communicate growth targets and drive towards execution Lead the acquisition efforts and develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth Optimize the channel mix and customer journey through rigorous testing and experimentation Lead CRM efforts and help define cross-channel lifecycle marketing strategy across products leveraging email, SMS, direct mail and other channels to improve conversion throughout the funnel Identify high-potential channels to test and incorporate into the broader acquisition / retention plan Expand on existing customer segmentation to identify new customer segments and more effectively target new and existing customers Manage a significant budget and work across finance, business intelligence / data, and business ops teams to track, forecast and report on results to senior management and the board Collaborate cross functionally with product, engineering & infrastructure teams to facilitate relationships and partnerships across eBay Preferred Qualifications : 10+ years of marketing experience, with expertise building in-house, high performance digital marketing teams 10+ years of management experience leading high-functioning teams Broad functional skill-set with proven success collaborating across product, operations, engineering & leadership teams Excellent decision-making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives Prior experience successfully leading and inspiring diverse teams Execution-driven, growth-oriented, customer-centric ownership mindset to drive performance against agreed KPIs Deep insight into the digital sector Ability to develop strong cultures, lead groups of individuals effectively and manage cross- functional coordination Strong communication and presentation skills, adept at communicating simply and effectively in large or small group settings A strong project management & problem-solving track record - ability to think critically through unique problems with no set playbook and quickly implement a path to a solution Bachelor's degree required, MS / MBA preferred eBay Inc.

    is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.

    If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent ebay.

    com. We will make every effort to respond to your request for disability assistance as soon as possible. For more information see : EEO is the Law Poster and EEO is the Law Poster Supplement

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