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EOE AA / M / F / Vet / Disability
Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster : Job DescriptionThe Marketing Programs Manager, Switcher Campaigns, will design, develop, execute, and measure demand generation campaigns and programs producing qualified leads for the sales team.
The Marketing Programs Manager has overall responsibility for highly targeted competitive displacement campaigns utilizing integrated campaigns, employing a wide range of tactics, that result in net new opportunities in the sales pipeline.
Key ResponsibilitiesResponsibilities :
Develop effective strategies for generating high quality leads, within the legacy competitive landscape, though the use of integrated demand generation campaigns encompassing email marketing, webinars, and a variety of other tactics to grow the sales pipeline
Identify and target key legacy applications, by vertical, and message to appropriate pain points while positioning key Sage Intacct differentiators
Drive end-to-end program execution : Initial program definition, creation of program components, execution processes, success measurement, reporting, and the documentation of key learnings
Design, build and test campaign deliverables such as : email copy, landing pages, calls to action, email layouts, etc.
Organize, maintain, and communicate a campaigns calendar reflecting all tactics to be used and the projected output from each
Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness
Measure and report on performance of demand generation programs and campaigns using data contained in Marketo, Salesforce, and other MarTech platforms
Bachelor’s degree in business, marketing, or related fields; MBA is a plus
4-7+ years of experience in B2B integrated demand generation campaigns utilizing email, webinars, digital mediums, 3rd party programs, ABM concepts, advanced, MarTech, etc.
Proven track record of designing, implementing, and delivering effective and innovative marketing campaigns and programs that meet or exceed baseline metrics
Demonstrated success in partnering and building a successful relationship with sales
Unique ability to build, and continually expand, target account lists
Strong understanding of demand generation, lead lifecycle, lead nurturing and the buyer’s journey
Deep understanding of key metrics to gauge response rates across various tactics, as well as down funnel conversion rates for MQLs, SALs, and opportunities
Experience in content marketing, audience segmentation and campaign analytics
Excellent marketing project management skills to plan, execute and report on concurrent marketing projects and the ability to perform in a fast-paced and high energy environment
Exceptional written and oral communication skills, including copy writing and proofreading.
Self-motivated, hands-on, results-oriented, and a team player
Proven ability to work in a demanding fast paced environment
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Who is Sage?
How we make a difference :
Champion of Business Builders :
Life at Sage :
Our comprehensive total rewards program included :
Extended health, dental and vision coverage
On-going training and professional development
21 days paid time off from the start
Paid 5 days to volunteer through our Sage Foundation
Matching Retirement contributions
And, so much more