Product Marketing Manager, Higher Education
San Jose
hace 3 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Team

The Adobe Education team’s mission is to inspire and empower the next generation of lifelong creators and communicators. Creative Cloud and Document Cloud enable students to stand out inside and outside of the classroom, and build the skills to succeed in their future careers!

Across the world, K12 schools and higher education institutions are investing in Adobe access for their educators and students, with the mission of supporting essential creative and digital literacy skills.

In this role, you’ll support the drive strategies to (1) expand student access to Adobe through institutions, and (2) grow student engagement inside and outside the classroom.

You’ll thrive on our team if you’re a highly customer-centric, analytical leader who excels at working in a team environment, have a test-and-learn mentality, and are comfortable working with ambiguity.

You’ll bring a unique point-of-view to our team and challenge our assumptions. Most importantly, you’re interested in making an impact on global education and students’ opportunities.

The Role

The Product Marketing Manager will drive student engagement with Adobe. You’ll have ownership over projects from end-to-end, from the definition of the problem to the solution.

This role will be responsible for defining user journeys, developing marketing strategies, and prioritizing work across teams.

They will drive the vision and the strategy, with the support of a dynamic, cross-functional team of sales, customer success, content designers, curriculum strategists, and product managers across the globe.

They will define success for student engagement and partner closely with analytics to build new measurement capabilities.

Responsibilities :

  • Develop a deep understanding of the personas and user journeys in Higher Education (institution leadership, educators, students) through qualitative and quantitative research
  • Define and quantify opportunities for Adobe to improve the customer journey
  • Test hypotheses with customers and internal teams to drive marketing, product, and / or service innovation
  • Work cross-functionally with Product, Marketing, Finance, Sales, and Customer Success to develop a scalable global business model and marketing strategy for the solution.
  • Define clear success metrics and establish ownership of goals within the business units.
  • Gain support for initiatives from teams and leadership
  • Requirements :

  • Ability to build a strategy and roadmap of projects based on data analysis, market / customer research
  • Ability to distill complex issues down to a simple story and communicate effectively to different audiences (executive, technical, and marketing partners)
  • Experience building and growing relationships with internal teams (Product, Analytics, Business Strategy, Campaign, GTM)
  • Deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on business case analysis
  • Strong organizational and cross-functional leadership skills, with a proven track record to lead without authority
  • Education experience is a plus, but candidate should have a passion for transforming education
  • 3+ years of product marketing, performance marketing, or business strategy experience
  • MBA Preferred
  • Are you passionate about education and ready to make an impact? If so, we're excited to meet you soon.

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